# Helena: The last marketing hire you’ll ever make. > Learns. Improves. Delivers. Every single morning, before you start your day. _Source: https://www.enrichlabs.ai/_ --- [Skip to main content](#main) Marketing agents [![](/assets/images/helena-avatar.png) HelenaAI Digital Marketing AgentSelf-serveEnterprise](/ai-digital-marketing-agent)[![](/assets/images/sam/sam_avatar.png) SamAI SEO & GEO AgentEnterprise ](/ai-seo-geo-agent)[![](/assets/images/kai2/hero_kai_illustration.png) KaiAI Social Listening AgentEnterprise](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png) AngelaAI Email Marketing AgentEnterprise](/ai-email-marketing-agent)[![](/assets/images/paul-avatar.png) PaulAI Paid Ads AgentEnterprise](/enterprise) [What is an AI marketing agent? →](/ai-marketing-agent) ![Helena builds a full marketing plan from your data](/assets/helena-lp/na_strategy.webp) Meet Helena One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot. [Meet the team →](/ai-digital-marketing-agent) By industry [Ecommerce & RetailDTC brands, marketplaces, and retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaSPipeline and product-led growth](/ai-digital-marketing-agent-saas) [Local & Professional ServicesFirms, contractors, and local pros](/ai-digital-marketing-agent-professional-services) [Healthcare & WellnessPractices, clinics, and wellness brands](/ai-digital-marketing-agent-healthcare) [AgenciesRun every client on one platform](/ai-digital-marketing-agent-agencies) [Restaurants & HospitalityRestaurants, hotels, and venues](/ai-digital-marketing-agent-restaurants) [Solopreneurs & CreatorsOne-person marketing team](/ai-digital-marketing-agent-solopreneurs) Featured [ Upwork How Upwork’s marketing org runs with Enrich Labs agents ](/customer-story/upwork)[ Use case videos Watch real workflows, start to finish ](/watch) [Read the Upwork story →](/customer-story/upwork) Learn [BlogGuides, benchmarks, and playbooks](/blog) [About UsThe team behind the agents](/about-us) [Customer StoriesHow real teams run marketing with agents](/customers) Try [Product DemosUse case videos of the agents in action](/watch) [IntegrationsConnect the tools you already use](/integrations) [Free ToolsMarketing tools, no signup needed](/free-tools) Featured [ Research When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email ](/research/when-marketing-runs-itself)[ Engineering How we scaled Helena’s tools to tens of thousands Four architectures for an AI agent’s tool surface, what broke each one, and where we landed ](/engineering/scaling-agent-tools) [Read the research →](/research/when-marketing-runs-itself) Agents [![](/assets/images/helena-avatar.png)Helena · Digital Marketing](/ai-digital-marketing-agent) [![](/assets/images/sam/sam_avatar.png)Sam · SEO & GEO](/ai-seo-geo-agent) [![](/assets/images/kai2/hero_kai_illustration.png)Kai · Social Listening](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png)Angela · Email](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png)Paul · Paid Ads](/enterprise) Industries [Ecommerce & Retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaS](/ai-digital-marketing-agent-saas) [Local & Professional Services](/ai-digital-marketing-agent-professional-services) [Healthcare & Wellness](/ai-digital-marketing-agent-healthcare) [Agencies](/ai-digital-marketing-agent-agencies) [Restaurants & Hospitality](/ai-digital-marketing-agent-restaurants) [Solopreneurs & Creators](/ai-digital-marketing-agent-solopreneurs) [Customers](/customers) Resources [Blog](/blog) [About Us](/about-us) [Product Demos](/watch) [Free Tools](/free-tools) [Integrations](/integrations) [Customer Stories](/customers) [Enterprise](/enterprise) [Pricing](/pricing) [Log in](https://agent.enrichlabs.ai/marketing/login?ls=enrichlabs_lp) [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) ![](/assets/helena-lp/helena_avatar.png) Helena, your AI marketing agent # The last marketing hire you’ll ever make. Learns. Improves. Delivers. Every single morning, before you start your day. Get your first assessment in 2 minutes. [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) [Watch the film](https://youtu.be/023hr-EHvBI?si=l314uNiPCD-KwCL6) 3‑day free trial. Cancel anytime. Already doing the work 0 automations running right now 0 businesses on autopilot ~0**/mo** pieces of content per account 82→82**%** accepted as she learns you Trusted by teams at ![Upwork](/assets/customer-logos/upwork.svg) ![Outschool](/assets/customer-logos/outschool.svg) ![Arizona State University](/assets/customer-logos/asu.png) ![University of Pittsburgh](/assets/customer-logos/pitt.svg) ![Midi Health](/assets/customer-logos/midi.svg) ![Klarity Health](/assets/customer-logos/klarity.png) ![Ontic](/assets/customer-logos/ontic.svg) ![COLORSxSTUDIOS](/assets/customer-logos/colors.png) ![Wondersign](/assets/customer-logos/wondersign.webp) ![CosmoGlo](/assets/customer-logos/cosmoglo.webp) ![Rancho Health](/assets/customer-logos/rancho.png) ![Banyan and Bamboo](/assets/customer-logos/banyan.webp) ![Virima](/assets/customer-logos/virima.svg) ![Goody](/assets/customer-logos/goody.svg) ![Arca Parque](/assets/customer-logos/arcaparque.png) ![Figures](/assets/customer-logos/figures.svg) ![Easyfit Meals](/assets/customer-logos/easyfit.png) ![Hard Rock Hotel Gramado](/assets/customer-logos/hardrock.png) ![](/assets/customer-logos/upwork.svg) ![](/assets/customer-logos/outschool.svg) ![](/assets/customer-logos/asu.png) ![](/assets/customer-logos/pitt.svg) ![](/assets/customer-logos/midi.svg) ![](/assets/customer-logos/klarity.png) ![](/assets/customer-logos/ontic.svg) ![](/assets/customer-logos/colors.png) ![](/assets/customer-logos/wondersign.webp) ![](/assets/customer-logos/cosmoglo.webp) ![](/assets/customer-logos/rancho.png) ![](/assets/customer-logos/banyan.webp) ![](/assets/customer-logos/virima.svg) ![](/assets/customer-logos/goody.svg) ![](/assets/customer-logos/arcaparque.png) ![](/assets/customer-logos/figures.svg) ![](/assets/customer-logos/easyfit.png) ![](/assets/customer-logos/hardrock.png) Helena in action ## Get the highlights. ### Your entire marketing operation. One Helena. Always on. ![](/assets/helena-lp/agent03_desktop.png) ![Daily briefing from Helena: sessions up 20% to 20.1K this week](/assets/helena-lp/na_emails.webp) ### Daily performance briefings. What moved, what matters, and what Helena did next. ![Helena analyzing your brand voice across your connected channels](/assets/helena-lp/main.png) ### Your brand voice, learned. Every post sounds unmistakably like you. ![UGC-style social posts created in your brand voice](/assets/helena-lp/na_contentgen.webp) ### Social content that stops thumbs. Planned, created, and published for you. ![Blended ROAS 3.17 across Google, Meta, and TikTok](/assets/helena-lp/na_ads.webp) ### Ad budgets that follow results. Winners get more. Waste gets cut. ![Helena turns signals across channels into one coordinated marketing plan](/assets/helena-lp/na_strategy.webp) ### Strategy, search, email, ads, and social. The whole thing, handled. A real teammate ## She works while you sleep. Helena isn’t a tool you operate. She’s a worker you hire: researching, creating, publishing, and optimizing around the clock to grow your business. Like the best contractor you’ve ever had, minus the invoices, the chasing, and the days off. [Watch the film](https://youtu.be/023hr-EHvBI?si=l314uNiPCD-KwCL6) COMPETITOR WATCH ### Know what changed overnight. ![Helena monitoring competitors overnight: scanned 6 sites, detected 2 changes](/assets/helena-lp/na_competitors.webp) WEEKLY EXECUTION ### A full week, already in motion. ![A full week of marketing planned and shipped overnight: social, newsletter, SEO, competitor watch, analytics](/assets/helena-lp/na_schedule-list.webp) Why Helena ## Never hire another agency again. The endless hunt for an agency or freelancer who actually delivers: the pitches, the retainers, the hand-holding, the turnover every few months. Helena ends it. One hire, no contracts, results from day one. ![The old way: checking 10+ dashboards daily, 25+ hours a week on manual tasks, $2,500+/month for tools, managing people instead of growing](/assets/helena-lp/na_oldway.webp) ![The Helena way: one assistant that analyzes performance, creates social posts, shares daily insights, monitors competitors, publishes SEO content, and runs ads](/assets/helena-lp/na_myway.webp) What Helena runs ## She runs the whole thing. Helena turns your data into a plan, then does the work across search, email, ads, and social. So whatever the day brings, your marketing keeps moving. ![Helena reading SEO rankings, ad spend, content, pricing, social, and traffic into one plan](/assets/helena-lp/na_strategy.webp) STRATEGY ### One plan, from all your data. Reads Google Analytics, Meta Ads, Shopify, email, and social into a single marketing plan built around your goals, not a template. 1,000+ businesses run on one marketing plan. ![SEO workflow: analysis check complete, scheduling publication, publishing article](/assets/helena-lp/na_traffic.webp) SEARCH ### Free traffic, while you sleep. Researches keywords, writes optimized 1,500‑2,000 word posts, generates images, and publishes straight to your CMS. 400 businesses run SEO on autopilot. ![Email from Helena: daily intelligence report on competitor moves](/assets/helena-lp/na_intelligencereport.webp) EMAIL ### Win customers back, on autopilot. Builds Klaviyo or Mailchimp flows, writes the copy, designs the templates, and sends campaigns that convert. 168 businesses automate flows and broadcasts. ![Blended ROAS 3.17 across Google, Meta, and TikTok ads](/assets/helena-lp/na_ads.webp) ADS ### Spend that goes to what works. Optimizes Meta, Google, and TikTok daily, moving budget to top performers and pausing the rest automatically. 178 businesses let Helena reallocate budget daily. ![UGC content generation with shot direction and product photo](/assets/helena-lp/na_contentgen.webp) SOCIAL ### Show up everywhere, every day. Plans the calendar, then creates and publishes what performs on every channel: TikTok slideshows, UGC reels, carousels, story sets, and more. 794 businesses publish on every channel. ![Morning email notification from Helena: your sales are up 476% this week](/assets/helena-lp/na_dailyreport.webp) INSIGHTS ### Know what’s working, every morning. Every day at 8am, a summary of yesterday across every channel, plus the next moves she recommends or already took. 415 businesses start every morning with a digest. Get back up to 25+ hrs every week, without hiring, managing, or chasing a single freelancer. Intelligence ## Built by marketers. Tuned by you. Helena starts with proven marketing judgment and tunes it to your brand. The longer she runs, the more on-brand and independent the work gets. ![Channel best practices, brand guardrails, custom playbooks, compliance, approvals, and marketer toolkits](/assets/helena-lp/bymarketers.png) #### By marketers. Proven playbooks across SEO, lifecycle, paid, and social, not generic AI guesses. ![Controls for tuning a brand voice from formal to casual, professional to friendly, and playful to serious](/assets/helena-lp/brand.png) #### Your brand, learned. Your voice, products, and customers shape every piece until it reads like you wrote it. ![Performance signals across paid, SEO, landing pages, and email that Helena uses to improve](/assets/helena-lp/selfimprove.png) #### Self-improving. Every approval and edit teaches her. Upwork runs her 87% autonomous inside guardrails. ![Shopify synced across Helena's connected marketing ecosystem](/assets/helena-lp/valuecompound.png) #### Value that compounds. 1,000+ businesses run learning loops that study results and propose the next move. Specialist agents ## Meet your marketing team. Helena runs the whole operation. Sam, Kai, Angela, and Paul each go deep on one channel: SEO, social listening, email, and paid ads. [![](/assets/images/homepage-redesign/agents/agent03_desktop.png) AI Digital Marketing Agent Helena Learn more](/ai-digital-marketing-agent) [![](/assets/images/homepage-redesign/agents/agent04_desktop.png) AI SEO & GEO Agent Sam Learn more](/ai-seo-geo-agent) [![](/assets/images/homepage-redesign/agents/agent02_desktop.png) AI Social Listening Agent Kai Learn more](/ai-social-listening-agent) [![](/assets/images/homepage-redesign/agents/agent01_desktop.png) AI Email Marketing Agent Angela Learn more](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png) AI Paid Ads Agent Paul Learn more](/enterprise) Customer stories ## What marketers are saying. Real feedback from people putting Helena to work across SEO, content, paid, and the day-to-day job of running marketing. ![Upwork](/assets/images/brands/upwork.png) Upwork’s marketing team has run Helena inside approval guardrails for three years. She handles the volume; they approve what ships. [Read Upwork’s story](/customer-story/upwork) 87%autonomous, inside approval guardrails +288%earned media engagement > “Basically an **outsourced 100% marketer.** Pretty brilliant.” **Codie A. Sanchez**Entrepreneur and investor > “First few minutes using Helena and I am **blown away** 🤯 I’ve been playing with a lot of AI tools lately to help streamline my workflows as a PMM/PM partner, and this one is just… **_chef’s kiss._**” **Paulina B.**Product marketing leader > “As a fractional marketing team of one, it’s pretty great to get this **audit of all my channels with opportunities.** Helena has been able to pump out pretty good creative ideas… Ultimately a **great starting point!**” **Laura B.**Fractional marketer > “Take my money please 💰 Just tried Helena: the agent managed to do **a full marketing department’s work in seconds.** It created so much output, **and it keeps going.**” **Pedro O.**Co-founder, EvryThink > “Helena has definitely **transformed SEO for our businesses**… She has taken all the marketing ideation, decisions, content creation, and email nurture away from me, and it has been **life changing for our family.**” **Maria S.**B2B enterprise marketing expert > “What you’re building is **truly game changing!** I encourage every marketer in my network to try what Helena can do for you. The best part? **All you have to do is ask Helena.**” **Ankur A.**VP, Marketing Enrich Labs for Enterprise ## The marketing department that ships every day. Enterprise is full AI enablement: we learn your team’s workflows and tool stack, then deploy custom agents your marketers direct, with zero engineering on your side. It’s how Upwork has run marketing for three years. [Explore Enterprise](/enterprise) **Built by operators and engineers.** Founders with 15 years across 70‑80 brands, a technical team from Scale AI, Uber, Apple, and Tesla, and 7 people running 50+ agents in-house. **Live in under a month.** A working first version in about two weeks, weekly 30‑minute check-ins, a shared Slack channel, and the integrations you already run: Salesforce, HubSpot, Marketo. **Governed and reviewed.** Approval gates on anything that publishes or spends, MSA and security review through your standard process, and your data stays in your own workspace. Questions? ## Good to know. Straight answers on how Helena connects, what she runs, and how she keeps improving. You can, and it typically takes 40-50 hours of wrangling to end up with something half-built. Helena is purpose-built for marketing: proven playbooks, guardrails, and 3,000+ integrations, wrapped in a self-improving loop that grades her own work against your KPIs. General assistants answer prompts; Helena runs the marketing between conversations, and gets better every week. Helena researches keywords for your niche, writes optimized 1,500-2,000 word posts, generates images, and publishes straight to your CMS (WordPress, Shopify, Webflow and more) on the cadence you set, tuned to rank on Google and in AI answer engines. Every morning at 8am you get a summary of yesterday’s performance across all channels (traffic, social, email, and ads), plus the specific actions Helena recommends or already took. Daily insights start on day one, and ad-account issues get flagged in the first audits. SEO and programmatic content typically compound within 2-3 months. Customers have grown organic sessions up to 85% in that window, and local businesses have seen foot-traffic spikes from local SEO. Every task Helena runs uses credits: an AI chat is one credit, and scheduled tasks (weekly keyword research, competitor monitoring, ad audits) use credits per run. Plans include a monthly allowance with on-demand top-ups, and you can switch plans anytime. Her learning files, memories, and automations stay with your account. Your data stays private within your workspace and is never shared across accounts, on infrastructure with SOC 2 Type II and ISO 27001 certifications. Public companies like Upwork have run their marketing with our agents for years. You control every connection, with read-only options and approval gates on anything that publishes or spends. Helena starts working across them: reading your analytics, auditing your ad accounts, drafting and publishing content, and reporting back every morning. The more platforms you connect, the better she gets: power users have her monitoring competitors at dawn and emailing fresh leads before they open their laptop. Yes. Helena learns your brand voice from your site and existing content, then sharpens it with every approval and edit until it reads like you wrote it. Yes. Every plan starts with a 3-day free trial, and you can upgrade, downgrade, pause, or cancel from your settings at any time. Annual billing saves 25%. Helena is your generalist; specialists go deep on one channel: Sam on SEO and GEO, Paul on paid ads, Angela on email, Kai on social listening. Each comes with custom onboarding, deeper workflow integrations, and hands-on optimization, built for teams ready to scale a channel. Book a demo and we will design the bench around your stack. From the Enrich Labs lab [ ![Earth at night from orbit, Enrich Labs research: When marketing runs itself](/research/cs-assets/wmri-earth-thumb.jpg) Research ## When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email. Read the research ](/research/when-marketing-runs-itself)[ Scaling agent tools Engineering Engineering ## How we scaled Helena’s tools to tens of thousands Four tool-surface architectures we tried for an AI agent, what broke each one, and where we landed. Read the post ](/engineering/scaling-agent-tools) Available now ## Ready to work with Helena? 3‑day free trialCancel anytime [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) [See pricing](/pricing) Join 1,000+ businesses running on one marketing plan.