# AI Marketing Agent Pricing | Helena by Enrich Labs

> Pricing for Helena, the AI marketing agent (Starter $39, Pro $99, Pro Plus $199/mo), and Agent Conversion Optimization (Muse + Instinct $499/mo). Enterprise custom.

_Source: https://www.enrichlabs.ai/pricing_

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# The last marketing hire you'll ever make.

Learns. Improves. Delivers. Every single morning, before you start your day.

3-day free trial · Cancel anytime



# AI agents are doing the shopping.
Make sure they pick you.

Track how personal agents answer your customers' questions, see who they recommend instead of you, and get the fixes that put you on the shortlist, all the way to checkout.

Cancel anytime · No long-term contract

![](/assets/aco/muse.svg)Muse ![](/assets/aco/instinct.png)Instinct ![](/assets/aco/dots.png)Dots

## Helena plans and pricing

AI-powered

### Starter

1 brand · 1 seat
For solopreneurs and creators.

$39$39 /mo

**200 credits** per month

[Claim your 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=pricing)

#### SEO & GEO

-   Optimized blog posts published per review
-   AI answer-engine (GEO) optimization
-   Google Business Profile posts

#### Ads & Email

-   Google & Meta campaigns, built and run
-   Email campaigns plus a welcome flow

#### Strategy & Insights

-   Strategy built from your real data
-   Weekly learning from your results
-   10 concurrent scheduled tasks
-   Daily insights to your inbox
-   Performance dashboard

#### Content

-   Social posts and content calendar
-   Brand knowledge base
-   UGC video and TikTok slideshows

Self-improving

### Pro

1 brand · team seats available
For founders, marketers, clinics & professional services.

$99$99 /mo

**700 credits** per month · extra seats $39/mo

[Claim your 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=pricing)

All the features of Starter, and:

#### Google & Meta Ads

-   Weekly spend and keyword audits
-   Budget guardrails and fatigue alerts
-   Ad spend waste detection

#### Email

-   Full flow suite
-   Seasonal campaign calendar
-   Revenue recovery

#### Advanced SEO & Local

-   Keyword-gap articles and internal linking
-   Full Google Business Profile management

#### Marketing Intelligence Layer

-   Benchmarks from 1,000+ live accounts
-   70+ proven playbooks, per your brands
-   Viral-hooks and creator discovery

#### Self-improvement

-   Campaigns graded against your targets
-   Misses rebuilt, winners scaled
-   Self-critique on every image and video
-   Scheduled check-ins on her own work
-   20 concurrent scheduled tasks

#### Team

-   Team workspace, additional seats
-   Slack integration and digests

#### Enhanced ReasoningCOMING SOON

-   Studies what's winning in your market
-   Builds to the proven pattern, not intuition

Enhanced self-improving

### Pro Plus

Multi-brand · extra seats
For brand operators, agencies, local store owners.

$199$199 /mo

**2,000 credits** per month · extra brands/seats $39/mo

[Claim your 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=pricing)

All the features of Pro, and:

#### Enhanced Self-improvement

-   Unlimited concurrent scheduled tasks
-   Optimization loops up to every 2 hours
-   Daily campaign intelligence reports
-   Readable learning files per channel
-   Weekly self-audit of her automations

#### Scale

-   Multi-brand management under one seat
-   Role-based access for team and clients
-   10× content limits, priority top-ups
-   Unused credits roll over

#### Deeper Workspace

-   Microsoft 365: OneDrive, Teams
-   MCP access: use Helena from Claude
-   Google Drive/Docs sync

#### Enhanced ReasoningSOON · PRIORITY

-   Priority access, applied on every loop

#### Support

-   Priority support

Expert-tailored

### Enterprise

Annual billing · flexible plans
For mature businesses with established marketing teams.

Custom

**Custom credits** and allowances

[Book a demo](/enterprise)

#### Specialist agents, on request

-   Helena coordinates; specialists go deep
-   Highest-tier models on specialist accounts

Sam · SEO & GEOAngela · EmailPaul · Paid AdsKai · Social Listening

#### Deeper Integrations

-   Custom workflow and API integrations
-   CRM, data-warehouse connections
-   Specialists inside your own Slack

#### Customization & Expertise

-   Custom AI trained on your brand voice
-   Dedicated success manager
-   Onboarding and change management

#### Governance & Scale

-   Unlimited brands and team members
-   1-hour priority SLA

Hired by **1,000+ businesses**. Up to **85% traffic growth** in 3 months.
**$5k/month cost savings** in agency and contractor spend.

## ACO plans and pricing

Start tracking

### ![](/assets/aco/muse.svg)![](/assets/aco/instinct.png)Muse + Instinct

1 brand · Muse & Instinct
Your read on how agents recommend you.

$499 /mo

**Up to 50 prompts/day** across Muse and Instinct

[Get on the waitlist](#waitlist)

-   Daily scoring: named, mentioned, or absent
-   Share of answers vs competitors
-   Question library with search volumes & trends
-   Instinct gatekeeper map: the roundups that pick for it
-   Side-by-side: where Muse and Instinct agree and diverge
-   Category checks (“fresh,” “human-grade”)
-   Checkout probes on both agents: offer, price, terms, add-to-cart
-   Shortlist displacement: who took your spot
-   Weekly fix queue + alerts on shifts

Scale & support

### Enterprise

Multi-brand · Muse, Instinct & Dots
For teams running ACO as a program.

Custom

**Hundreds of prompts/day** · custom query sets

[Book a demo](/enterprise)

Everything in Muse + Instinct, and:

-   Dots coverage: claims audit, what survives scrutiny
-   Side-by-side across all three agents
-   Multiple brands, markets, and languages
-   New shopping agents as they launch
-   Dedicated ACO analyst & custom studies
-   Quarterly leadership reports, priority SLA
-   API access and data exports

Ranking isn't the finish line anymore. **Agents never load most URLs.** They pick a brand, check the offer, and try the checkout.
ACO measures **every step from prompt to purchase.**

## Tracking tells you what's broken.
Helena ships the fix.

Every ACO recommendation can become a task Helena executes on your site and channels, drafted for your review and deployed on approval. Available on **Helena Pro and up.**

-   PDP rewrites: claims in the title and first viewport, not a buried FAQ
-   Answer capsules on collection and education pages
-   Redirects, canonical cleanup, and catalog consistency
-   Gatekeeper outreach to the roundups agents actually read
-   Shipping, returns, and policy copy agents can verify

Deploy ACO fixes with Helena

$99 /mo

starting from the Pro plan

[See Helena plans](/pricing)

3-day free trial · works alongside any ACO plan

## How credits work.

Every task Helena runs costs credits. They reset on the 1st of each month, and you can top up on demand.

Chat / task, social post, image, ad creative1 credit

Blog article, music generation2 credits

TikTok slideshow, email campaign3 credits

Video generation (4-12s)12 credits

Video generation (16-20s)24 credits

## What ACO measures.

SEO ranks a URL. GEO counts a mention. ACO scores the decision, and whether the agent can finish the purchase.

Recommendation scoreNamed pick vs mentioned in prose vs absent, per question, per agent

Share of answersHow often each brand is recommended across your tracked questions

Customer questionsTracked prompts with monthly search volume and 7-day trend

Funnel probeOffer → price → terms → action: can the agent reach a working checkout

Fix queueWhat would have put you on the shortlist, ranked by impact

## What marketers are saying.

Real feedback from people putting Helena to work across SEO, content, paid, and the day-to-day job of running marketing.

“Basically an **outsourced 100% marketer.** Pretty brilliant.”

**Codie A. Sanchez** · Entrepreneur and investor

“First few minutes using Helena and I am **blown away** 🤯 I've been playing with a lot of AI tools lately... this one is just… **chef's kiss.**”

**Paulina B.** · Product marketing leader

“Take my money please 💰 Just tried Helena: the agent managed to do **a full marketing department's work in seconds.** It created so much output, **and it keeps going.**”

**Pedro O.** · Co-founder

“What you're building is **truly game changing!** I encourage every marketer in my network to try what Helena can do for you. The best part? **All you have to do is ask Helena.**”

**Ankur A.** · VP, Marketing

## Questions, answered.

Why not just set this up myself with Claude or ChatGPT?

You could, after 40-50 hours of prompt engineering, tool wiring, and upkeep. Helena ships with proven playbooks, brand guardrails, 3,000+ integrations, and a self-improving loop that grades her own work against your targets. You get the output, not the setup project.

How do credits work?

Each task costs credits (see the table above). Starter includes 200 per month, Pro 700, and Pro Plus 2,000, with on-demand top-ups any time. Your strategy and brand knowledge never expire with credits.

How long until I see results?

Insights and audits land on day one. SEO and content compound over 2-3 months; customers have seen up to 85% organic traffic growth in that window.

Is there a free trial? Can I cancel anytime?

Every plan starts with a 3-day free trial, and you can upgrade, downgrade, pause, or cancel any time. Annual billing saves 25%.

What counts as a brand?

One business: its site, socials, ad accounts, and email list. Starter and Pro cover one brand, Pro Plus manages multiple brands under one account, and Enterprise is unlimited.

What happens once I connect my tools?

Helena reads your analytics, audits your ads, drafts and publishes content, and reports daily. The more platforms you connect, the better her decisions get.

What are the specialist agents on Enterprise?

Helena is the generalist who coordinates; specialists go deep on one channel each: Sam on SEO and GEO, Paul on paid ads, Angela on email, Kai on social listening. Enterprise teams get them on request with custom onboarding.

What is ACO, and how is it different from SEO, AEO, or GEO?

SEO ranks a URL in Google. AEO wins the featured snippet. GEO gets you mentioned in ChatGPT-style answers. ACO goes further: it measures whether personal agents actually **recommend your brand as the pick**, and whether they can find your offer, price, terms, and a working checkout. An agent can find your page and still exclude you if the decision facts aren't where it looks.

What counts as a prompt?

A prompt is one customer question asked to an agent, like “best gently cooked dog food,” tracked on a schedule to build trends. Plans include up to 50 prompts per day. You choose the questions and can add your own any time. Enterprise supports hundreds per day.

Who are Muse, Instinct, and Dots?

The three signed-in shopping agents we track today, each with a different decision style. Muse searches the live web and opens product pages. Instinct leans on a small set of gatekeeper roundups and listicles. Dots reads your claims and interrogates the evidence behind them. Winning one does not mean winning the others. Muse and Instinct are tracked on every plan; Dots is available on Enterprise.

Do you deploy the fixes too?

ACO plans measure, diagnose, and hand you a ranked fix queue. To have the fixes shipped (PDP rewrites, answer capsules, redirects, outreach), hire Helena, starting from the Pro plan at $99/mo. She drafts every change for your approval before anything goes live.

Does checkout probing touch customer data?

No. Funnel probes add a single item, open checkout, and stop before any personal or payment information. We verify that an agent _could_ complete the path, never that a purchase happens.

Can I see competitors?

Yes. Every plan includes competitor share of voice on your tracked questions, so you can see exactly which brands are taking the recommendations. The Instinct gatekeeper map also shows which sources put them there.

What happens when new shopping agents launch?

The agent landscape is moving fast. Enterprise customers get new agents added to their coverage as they launch. Enterprise is also the only plan with Dots today.

## Marketing that improves itself.
Hire Helena.

[Claim your 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=pricing)

## The next customer is an agent.
Win the recommendation.

[Get on the waitlist](#waitlist)

### You're on the list.

Thanks for your interest in Agent Conversion Optimization. We will email you as soon as your onboarding spot opens.
