# AI Agent for Selling Partner API (SP-API) | Enrich Labs > Connect Selling Partner API (SP-API) to your AI marketing agent. Helena is an AI agent for Selling Partner API (SP-API) that plans, creates, and reports across your whole marketing stack, no engineering required. _Source: https://www.enrichlabs.ai/integrations/selling-partner-api-sp-api_ --- Marketing agents [![](/assets/images/helena-avatar.png) HelenaAI Digital Marketing AgentSelf-serveEnterprise](/ai-digital-marketing-agent)[![](/assets/images/sam/sam_avatar.png) SamAI SEO & GEO AgentEnterprise ](/ai-seo-geo-agent)[![](/assets/images/kai2/hero_kai_illustration.png) KaiAI Social Listening AgentEnterprise](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png) AngelaAI Email Marketing AgentEnterprise](/ai-email-marketing-agent)[![](/assets/images/paul-avatar.png) PaulAI Paid Ads AgentEnterprise](/enterprise) [What is an AI marketing agent? →](/ai-marketing-agent) ![Helena builds a full marketing plan from your data](/assets/helena-lp/na_strategy.webp) Meet Helena One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot. 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Helena connects to Selling Partner API (SP-API) and runs it for you, so your team stays on strategy while the work ships. [Start 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=integrations_selling-partner-api-sp-api) [Talk to sales](/enterprise) 3-day free trial · Cancel anytime · No engineering required ## What Helena can do with Selling Partner API (SP-API) Selling Partner API (SP-API) allow you to programmatically access data on your orders, shipments, payments, and much more. Applications using the SP-API can increase selling efficiency, reduce labor r - Read orders, products, and customers from Selling Partner API (SP-API) - Sync promos into campaigns - Tie marketing to revenue - Coordinate Selling Partner API (SP-API) with your other channels in one plan - Report what moved in a daily brief you actually read ## How the Selling Partner API (SP-API) AI agent works STEP 1 · CONNECT ### Connect Selling Partner API (SP-API) Authorize Selling Partner API (SP-API) in a couple of clicks. No developer, no setup project. STEP 2 · CONFIGURE ### Set your guardrails Choose read-only or read-write and what needs your approval before anything goes live. STEP 3 · RUN ### Helena runs it Helena works across Selling Partner API (SP-API) and your other channels, and reports back daily. ## Selling Partner API (SP-API) use cases Scenario #### Promos are not coordinated Helena syncs launches and promos into every channel. → Aligned campaigns that convert Scenario #### Marketing is disconnected from revenue Helena ties campaigns back to orders and customers. → Spend you can justify Scenario #### Selling Partner API (SP-API) lives in its own silo Helena connects Selling Partner API (SP-API) to your other channels and works across all of them. → One system instead of scattered tools Scenario #### Nobody has time for Selling Partner API (SP-API) busywork Helena handles the repetitive Selling Partner API (SP-API) work automatically. → Hours back every week Scenario #### Selling Partner API (SP-API) data never reaches your campaigns Helena reads Selling Partner API (SP-API) and factors it into what you publish. → Marketing shaped by real data Scenario #### Reporting on Selling Partner API (SP-API) takes forever Helena summarizes Selling Partner API (SP-API) activity in your daily brief. → Answers without the spreadsheet Scenario #### Scaling Selling Partner API (SP-API) means hiring Helena scales Selling Partner API (SP-API) output without added headcount. → Growth without the payroll Scenario #### Work in Selling Partner API (SP-API) ships late Helena keeps Selling Partner API (SP-API) on a dependable cadence. → Consistency you can count on Scenario #### Approvals slow everything down Helena drafts in Selling Partner API (SP-API) and waits for your sign-off. → Speed with control Scenario #### Selling Partner API (SP-API) drifts out of sync with the rest of the stack Helena keeps Selling Partner API (SP-API) aligned with every channel. → A stack that moves together Scenario #### You notice Selling Partner API (SP-API) problems too late Helena watches Selling Partner API (SP-API) and flags what needs attention. → Fewer surprises Scenario #### Onboarding Selling Partner API (SP-API) to a new hire takes weeks Helena already knows Selling Partner API (SP-API) and your brand. → Value from day one ## Helena vs. the alternatives Helena (AI agent) Doing it manually Hiring an agency Setup time Minutes Hours Weeks Cost From $39/mo Your time $3,000-6,000+/mo Speed Runs daily, autonomously When you get to it Days per request Selling Partner API (SP-API) expertise Built in Learn as you go Depends on the team Works across every channel Yes, one system Hard to keep in sync Costly to coordinate ## Frequently asked questions Can Helena be my AI agent for Selling Partner API (SP-API)? Yes. Helena is an AI agent that connects to Selling Partner API (SP-API) and works inside it, planning, creating, and reporting so your team does not have to. How does the Selling Partner API (SP-API) AI agent connect? You connect Selling Partner API (SP-API) in a couple of clicks through a secure Pipedream connection. No developer and no setup project required. What can an AI agent do with Selling Partner API (SP-API)? Read orders, products, and customers from Selling Partner API (SP-API). Sync promos into campaigns. Tie marketing to revenue. Is my Selling Partner API (SP-API) data secure? Your data stays in your workspace and is used only for your marketing. You choose read-only or read-write access, and Helena works inside your approval guardrails. Do I need a developer to use the Selling Partner API (SP-API) integration? No. Helena handles the connection and the work. On enterprise plans we deploy end to end with zero engineering required from your team. How much does the Selling Partner API (SP-API) AI agent cost? Helena starts at $39/mo with a 3-day free trial, cancel anytime. Enterprise plans with custom deployment are available. ## More Ecommerce integrations [![](/assets/integrations/shopify.svg)Shopify](/integrations/shopify) [![](/assets/integrations/stripe.svg)Stripe](/integrations/stripe) [WWooCommerce](/integrations/woocommerce) [![](https://pipedream.com/s.v0/app_1w0hdO/logo/orig)Amazon](/integrations/amazon) [![](https://pipedream.com/s.v0/app_XBxhjD/logo/orig)ShipStation](/integrations/shipstation) [![](https://pipedream.com/s.v0/app_1NohBV/logo/orig)Chargebee](/integrations/chargebee) ## Related reading [All integrations](/integrations) [UGC Marketing: Complete Guide 2026](/blog/ugc-marketing-complete-guide-2026)[Customer Lifetime Value: Complete Guide 2026](/blog/customer-lifetime-value-complete-guide-2026)[Roofing Lead Generation: Complete Guide 2026](/blog/roofing-lead-generation-complete-guide-2026)[White Label Social Media Management: Complete Guide 2026](/blog/white-label-social-media-management-complete-guide-2026) ## Put Selling Partner API (SP-API) on autopilot with Helena. Start your 3-day free trial and connect Selling Partner API (SP-API) today, or talk to us about full AI enablement for your marketing team. [Start 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=integrations_selling-partner-api-sp-api) [Book a demo](https://calendly.com/seijin-enrichlabs/chat-with-seijin)