# AI Agent for Dust | Enrich Labs

> Connect Dust to your AI marketing agent. Helena is an AI agent for Dust that plans, creates, and reports across your whole marketing stack, no engineering required.

_Source: https://www.enrichlabs.ai/integrations/dust_

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Marketing agents

 [![](/assets/images/helena-avatar.png) HelenaAI Digital Marketing AgentSelf-serveEnterprise](/ai-digital-marketing-agent)[![](/assets/images/sam/sam_avatar.png) SamAI SEO & GEO AgentEnterprise ](/ai-seo-geo-agent)[![](/assets/images/kai2/hero_kai_illustration.png) KaiAI Social Listening AgentEnterprise](/ai-social-listening-agent)

 [![](/assets/images/angela2/hero_angela.png) AngelaAI Email Marketing AgentEnterprise](/ai-email-marketing-agent)[![](/assets/images/paul-avatar.png) PaulAI Paid Ads AgentEnterprise](/enterprise)

[What is an AI marketing agent? →](/ai-marketing-agent)

![Helena builds a full marketing plan from your data](/assets/helena-lp/na_strategy.webp)

Meet Helena

One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot.

[Meet the team →](/ai-digital-marketing-agent)

By industry

[Ecommerce & RetailDTC brands, marketplaces, and retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaSPipeline and product-led growth](/ai-digital-marketing-agent-saas) [Local & Professional ServicesFirms, contractors, and local pros](/ai-digital-marketing-agent-professional-services) [Healthcare & WellnessPractices, clinics, and wellness brands](/ai-digital-marketing-agent-healthcare)

[AgenciesRun every client on one platform](/ai-digital-marketing-agent-agencies) [Restaurants & HospitalityRestaurants, hotels, and venues](/ai-digital-marketing-agent-restaurants) [Solopreneurs & CreatorsOne-person marketing team](/ai-digital-marketing-agent-solopreneurs)

Featured

[

Upwork

How Upwork’s marketing org runs with Enrich Labs agents

](/customer-story/upwork)[

Use case videos

Watch real workflows, start to finish

](/watch)

[Read the Upwork story →](/customer-story/upwork)

Learn

[BlogGuides, benchmarks, and playbooks](/blog) [About UsThe team behind the agents](/about-us) [Customer StoriesHow real teams run marketing with agents](/customers)

Try

[Product DemosUse case videos of the agents in action](/watch) [IntegrationsConnect the tools you already use](/integrations) [Free ToolsMarketing tools, no signup needed](/free-tools)

Featured

[

Research

When marketing runs itself

Our progress toward self-improving marketing, measured in production across ads, SEO, and email

](/research/when-marketing-runs-itself)[

Engineering

How we scaled Helena’s tools to tens of thousands

Four architectures for an AI agent’s tool surface, what broke each one, and where we landed

](/engineering/scaling-agent-tools)

[Read the research →](/research/when-marketing-runs-itself)

Agents [![](/assets/images/helena-avatar.png)Helena · Digital Marketing](/ai-digital-marketing-agent) [![](/assets/images/sam/sam_avatar.png)Sam · SEO & GEO](/ai-seo-geo-agent) [![](/assets/images/kai2/hero_kai_illustration.png)Kai · Social Listening](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png)Angela · Email](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png)Paul · Paid Ads](/enterprise) Industries [Ecommerce & Retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaS](/ai-digital-marketing-agent-saas) [Local & Professional Services](/ai-digital-marketing-agent-professional-services) [Healthcare & Wellness](/ai-digital-marketing-agent-healthcare) [Agencies](/ai-digital-marketing-agent-agencies) [Restaurants & Hospitality](/ai-digital-marketing-agent-restaurants) [Solopreneurs & Creators](/ai-digital-marketing-agent-solopreneurs) [Customers](/customers) Resources [Blog](/blog) [About Us](/about-us) [Product Demos](/watch) [Free Tools](/free-tools) [Integrations](/integrations) [Customer Stories](/customers) [Enterprise](/enterprise) [Pricing](/pricing) [Log in](https://agent.enrichlabs.ai/marketing/login) [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_nav)

[Home](/) › [Integrations](/integrations) › Productivity & Data › Dust

![Dust logo](https://pipedream.com/s.v0/app_Arhjxz/logo/orig) + ![Helena](/assets/helena-lp/helena_avatar.png)

# AI Agent for Dust

Connect Dust to your AI marketing agent. Helena connects to Dust and runs it for you, so your team stays on strategy while the work ships.

[Start 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=integrations_dust) [Talk to sales](/enterprise)

3-day free trial · Cancel anytime · No engineering required

## What Helena can do with Dust

Build custom AI assistants to speed up your work.

-   Read and write Dust to keep work moving
-   Coordinate content and reporting
-   Keep your team in sync
-   Coordinate Dust with your other channels in one plan
-   Report what moved in a daily brief you actually read

## How the Dust AI agent works

STEP 1 · CONNECT

### Connect Dust

Authorize Dust in a couple of clicks. No developer, no setup project.

STEP 2 · CONFIGURE

### Set your guardrails

Choose read-only or read-write and what needs your approval before anything goes live.

STEP 3 · RUN

### Helena runs it

Helena works across Dust and your other channels, and reports back daily.

## Dust use cases

Scenario

#### Work scatters across tools

Helena reads and writes your records to keep things moving.

→ One system instead of ten tabs

Scenario

#### Status is always unclear

Helena reports progress where your team already works.

→ Visibility without the meetings

Scenario

#### Dust lives in its own silo

Helena connects Dust to your other channels and works across all of them.

→ One system instead of scattered tools

Scenario

#### Nobody has time for Dust busywork

Helena handles the repetitive Dust work automatically.

→ Hours back every week

Scenario

#### Dust data never reaches your campaigns

Helena reads Dust and factors it into what you publish.

→ Marketing shaped by real data

Scenario

#### Reporting on Dust takes forever

Helena summarizes Dust activity in your daily brief.

→ Answers without the spreadsheet

Scenario

#### Scaling Dust means hiring

Helena scales Dust output without added headcount.

→ Growth without the payroll

Scenario

#### Work in Dust ships late

Helena keeps Dust on a dependable cadence.

→ Consistency you can count on

Scenario

#### Approvals slow everything down

Helena drafts in Dust and waits for your sign-off.

→ Speed with control

Scenario

#### Dust drifts out of sync with the rest of the stack

Helena keeps Dust aligned with every channel.

→ A stack that moves together

Scenario

#### You notice Dust problems too late

Helena watches Dust and flags what needs attention.

→ Fewer surprises

Scenario

#### Onboarding Dust to a new hire takes weeks

Helena already knows Dust and your brand.

→ Value from day one

## Helena vs. the alternatives

Helena (AI agent)

Doing it manually

Hiring an agency

Setup time

Minutes

Hours

Weeks

Cost

From $39/mo

Your time

$3,000-6,000+/mo

Speed

Runs daily, autonomously

When you get to it

Days per request

Dust expertise

Built in

Learn as you go

Depends on the team

Works across every channel

Yes, one system

Hard to keep in sync

Costly to coordinate

## Frequently asked questions

Can Helena be my AI agent for Dust?

Yes. Helena is an AI agent that connects to Dust and works inside it, planning, creating, and reporting so your team does not have to.

How does the Dust AI agent connect?

You connect Dust in a couple of clicks through a secure Pipedream connection. No developer and no setup project required.

What can an AI agent do with Dust?

Read and write Dust to keep work moving. Coordinate content and reporting. Keep your team in sync.

Is my Dust data secure?

Your data stays in your workspace and is used only for your marketing. You choose read-only or read-write access, and Helena works inside your approval guardrails.

Do I need a developer to use the Dust integration?

No. Helena handles the connection and the work. On enterprise plans we deploy end to end with zero engineering required from your team.

How much does the Dust AI agent cost?

Helena starts at $39/mo with a 3-day free trial, cancel anytime. Enterprise plans with custom deployment are available.

## More Productivity & Data integrations

[![](/assets/integrations/google-business-profile.png)Google Business Profile](/integrations/google-business-profile) [![](/assets/integrations/slack.svg)Slack](/integrations/slack) [![](/assets/integrations/notion.svg)Notion](/integrations/notion) [GGranola](/integrations/granola) [![](/assets/integrations/airtable.png)Airtable](/integrations/airtable) [![](/assets/integrations/google-drive.png)Google Drive](/integrations/google-drive)

## Related reading

[All integrations](/integrations) [UGC Marketing: Complete Guide 2026](/blog/ugc-marketing-complete-guide-2026)[Customer Lifetime Value: Complete Guide 2026](/blog/customer-lifetime-value-complete-guide-2026)[Roofing Lead Generation: Complete Guide 2026](/blog/roofing-lead-generation-complete-guide-2026)[White Label Social Media Management: Complete Guide 2026](/blog/white-label-social-media-management-complete-guide-2026)

## Put Dust on autopilot with Helena.

Start your 3-day free trial and connect Dust today, or talk to us about full AI enablement for your marketing team.

[Start 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=integrations_dust) [Book a demo](https://calendly.com/seijin-enrichlabs/chat-with-seijin)