# AI Agent for Active Trail | Enrich Labs > Connect Active Trail to your AI marketing agent. Helena is an AI agent for Active Trail that plans, creates, and reports across your whole marketing stack, no engineering required. _Source: https://www.enrichlabs.ai/integrations/active-trail_ --- Marketing agents [![](/assets/images/helena-avatar.png) HelenaAI Digital Marketing AgentSelf-serveEnterprise](/ai-digital-marketing-agent)[![](/assets/images/sam/sam_avatar.png) SamAI SEO & GEO AgentEnterprise ](/ai-seo-geo-agent)[![](/assets/images/kai2/hero_kai_illustration.png) KaiAI Social Listening AgentEnterprise](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png) AngelaAI Email Marketing AgentEnterprise](/ai-email-marketing-agent)[![](/assets/images/paul-avatar.png) PaulAI Paid Ads AgentEnterprise](/enterprise) [What is an AI marketing agent? →](/ai-marketing-agent) ![Helena builds a full marketing plan from your data](/assets/helena-lp/na_strategy.webp) Meet Helena One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot. [Meet the team →](/ai-digital-marketing-agent) By industry [Ecommerce & RetailDTC brands, marketplaces, and retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaSPipeline and product-led growth](/ai-digital-marketing-agent-saas) [Local & Professional ServicesFirms, contractors, and local pros](/ai-digital-marketing-agent-professional-services) [Healthcare & WellnessPractices, clinics, and wellness brands](/ai-digital-marketing-agent-healthcare) [AgenciesRun every client on one platform](/ai-digital-marketing-agent-agencies) [Restaurants & HospitalityRestaurants, hotels, and venues](/ai-digital-marketing-agent-restaurants) [Solopreneurs & CreatorsOne-person marketing team](/ai-digital-marketing-agent-solopreneurs) Featured [ Upwork How Upwork’s marketing org runs with Enrich Labs agents ](/customer-story/upwork)[ Use case videos Watch real workflows, start to finish ](/watch) [Read the Upwork story →](/customer-story/upwork) Learn [BlogGuides, benchmarks, and playbooks](/blog) [About UsThe team behind the agents](/about-us) [Customer StoriesHow real teams run marketing with agents](/customers) Try [Product DemosUse case videos of the agents in action](/watch) [IntegrationsConnect the tools you already use](/integrations) [Free ToolsMarketing tools, no signup needed](/free-tools) Featured [ Research When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email ](/research/when-marketing-runs-itself)[ Engineering How we scaled Helena’s tools to tens of thousands Four architectures for an AI agent’s tool surface, what broke each one, and where we landed ](/engineering/scaling-agent-tools) [Read the research →](/research/when-marketing-runs-itself) Agents [![](/assets/images/helena-avatar.png)Helena · Digital Marketing](/ai-digital-marketing-agent) [![](/assets/images/sam/sam_avatar.png)Sam · SEO & GEO](/ai-seo-geo-agent) [![](/assets/images/kai2/hero_kai_illustration.png)Kai · Social Listening](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png)Angela · Email](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png)Paul · Paid Ads](/enterprise) Industries [Ecommerce & Retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaS](/ai-digital-marketing-agent-saas) [Local & Professional Services](/ai-digital-marketing-agent-professional-services) [Healthcare & Wellness](/ai-digital-marketing-agent-healthcare) [Agencies](/ai-digital-marketing-agent-agencies) [Restaurants & Hospitality](/ai-digital-marketing-agent-restaurants) [Solopreneurs & Creators](/ai-digital-marketing-agent-solopreneurs) [Customers](/customers) Resources [Blog](/blog) [About Us](/about-us) [Product Demos](/watch) [Free Tools](/free-tools) [Integrations](/integrations) [Customer Stories](/customers) [Enterprise](/enterprise) [Pricing](/pricing) [Log in](https://agent.enrichlabs.ai/marketing/login) [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_nav) [Home](/) › [Integrations](/integrations) › Email & SMS › Active Trail ![Active Trail logo](https://pipedream.com/s.v0/app_mLNh6E/logo/orig) + ![Helena](/assets/helena-lp/helena_avatar.png) # AI Agent for Active Trail Connect Active Trail to your AI marketing agent. Helena connects to Active Trail and runs it for you, so your team stays on strategy while the work ships. [Start 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=integrations_active-trail) [Talk to sales](/enterprise) 3-day free trial · Cancel anytime · No engineering required ## What Helena can do with Active Trail ActiveTrail is the world's friendliest email marketing platform, newsletter software and marketing automation software. - Build and send Active Trail campaigns and flows - Segment audiences - Report engagement and revenue - Coordinate Active Trail with your other channels in one plan - Report what moved in a daily brief you actually read ## How the Active Trail AI agent works STEP 1 · CONNECT ### Connect Active Trail Authorize Active Trail in a couple of clicks. No developer, no setup project. STEP 2 · CONFIGURE ### Set your guardrails Choose read-only or read-write and what needs your approval before anything goes live. STEP 3 · RUN ### Helena runs it Helena works across Active Trail and your other channels, and reports back daily. ## Active Trail use cases Scenario #### Flows and campaigns go unbuilt Helena builds welcome, cart, and post-purchase flows and sends campaigns. → Revenue recovered on autopilot Scenario #### Lists are not segmented Helena segments audiences and tailors messaging. → Higher opens and clicks Scenario #### Active Trail lives in its own silo Helena connects Active Trail to your other channels and works across all of them. → One system instead of scattered tools Scenario #### Nobody has time for Active Trail busywork Helena handles the repetitive Active Trail work automatically. → Hours back every week Scenario #### Active Trail data never reaches your campaigns Helena reads Active Trail and factors it into what you publish. → Marketing shaped by real data Scenario #### Reporting on Active Trail takes forever Helena summarizes Active Trail activity in your daily brief. → Answers without the spreadsheet Scenario #### Scaling Active Trail means hiring Helena scales Active Trail output without added headcount. → Growth without the payroll Scenario #### Work in Active Trail ships late Helena keeps Active Trail on a dependable cadence. → Consistency you can count on Scenario #### Approvals slow everything down Helena drafts in Active Trail and waits for your sign-off. → Speed with control Scenario #### Active Trail drifts out of sync with the rest of the stack Helena keeps Active Trail aligned with every channel. → A stack that moves together Scenario #### You notice Active Trail problems too late Helena watches Active Trail and flags what needs attention. → Fewer surprises Scenario #### Onboarding Active Trail to a new hire takes weeks Helena already knows Active Trail and your brand. → Value from day one ## Helena vs. the alternatives Helena (AI agent) Doing it manually Hiring an agency Setup time Minutes Hours Weeks Cost From $39/mo Your time $3,000-6,000+/mo Speed Runs daily, autonomously When you get to it Days per request Active Trail expertise Built in Learn as you go Depends on the team Works across every channel Yes, one system Hard to keep in sync Costly to coordinate ## Frequently asked questions Can Helena be my AI agent for Active Trail? Yes. Helena is an AI agent that connects to Active Trail and works inside it, planning, creating, and reporting so your team does not have to. How does the Active Trail AI agent connect? You connect Active Trail in a couple of clicks through a secure Pipedream connection. No developer and no setup project required. What can an AI agent do with Active Trail? Build and send Active Trail campaigns and flows. Segment audiences. Report engagement and revenue. Is my Active Trail data secure? Your data stays in your workspace and is used only for your marketing. You choose read-only or read-write access, and Helena works inside your approval guardrails. Do I need a developer to use the Active Trail integration? No. Helena handles the connection and the work. On enterprise plans we deploy end to end with zero engineering required from your team. How much does the Active Trail AI agent cost? Helena starts at $39/mo with a 3-day free trial, cancel anytime. Enterprise plans with custom deployment are available. ## More Email & SMS integrations [![](/assets/integrations/klaviyo.png)Klaviyo](/integrations/klaviyo) [![](/assets/integrations/mailchimp.svg)Mailchimp](/integrations/mailchimp) [![](/assets/integrations/substack.png)Substack](/integrations/substack) [![](/assets/integrations/slicktext.png)SlickText](/integrations/slicktext) [![](/assets/integrations/instantly.png)Instantly](/integrations/instantly) [![](/assets/integrations/brevo.png)Brevo](/integrations/brevo) ## Related reading [All integrations](/integrations) [UGC Marketing: Complete Guide 2026](/blog/ugc-marketing-complete-guide-2026)[Customer Lifetime Value: Complete Guide 2026](/blog/customer-lifetime-value-complete-guide-2026)[Roofing Lead Generation: Complete Guide 2026](/blog/roofing-lead-generation-complete-guide-2026)[White Label Social Media Management: Complete Guide 2026](/blog/white-label-social-media-management-complete-guide-2026) ## Put Active Trail on autopilot with Helena. Start your 3-day free trial and connect Active Trail today, or talk to us about full AI enablement for your marketing team. [Start 3-day free trial](https://agent.enrichlabs.ai/marketing/register?ls=integrations_active-trail) [Book a demo](https://calendly.com/seijin-enrichlabs/chat-with-seijin)