# Download Helena for Mac | Enrich Labs > Download the Helena for Mac beta. The full AI marketing agent in a native window, plus a menu bar briefing, a global hotkey, and notifications when work ships. Free, works with every plan. _Source: https://www.enrichlabs.ai/download_ --- [Skip to main content](#main) Marketing agents [![](/assets/images/helena-avatar.png) HelenaAI Digital Marketing AgentSelf-serveEnterprise](/ai-digital-marketing-agent)[![](/assets/images/sam/sam_avatar.png) SamAI SEO & GEO AgentEnterprise ](/ai-seo-geo-agent)[![](/assets/images/kai2/hero_kai_illustration.png) KaiAI Social Listening AgentEnterprise](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png) AngelaAI Email Marketing AgentEnterprise](/ai-email-marketing-agent)[![](/assets/images/paul-avatar.png) PaulAI Paid Ads AgentEnterprise](/enterprise) [What is an AI marketing agent? →](/ai-marketing-agent) ![Helena builds a full marketing plan from your data](/assets/helena-lp/na_strategy.webp) Meet Helena One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot. [Meet the team →](/ai-digital-marketing-agent) By industry [Ecommerce & RetailDTC brands, marketplaces, and retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaSPipeline and product-led growth](/ai-digital-marketing-agent-saas) [Local & Professional ServicesFirms, contractors, and local pros](/ai-digital-marketing-agent-professional-services) [Healthcare & WellnessPractices, clinics, and wellness brands](/ai-digital-marketing-agent-healthcare) [AgenciesRun every client on one platform](/ai-digital-marketing-agent-agencies) [Restaurants & HospitalityRestaurants, hotels, and venues](/ai-digital-marketing-agent-restaurants) [Solopreneurs & CreatorsOne-person marketing team](/ai-digital-marketing-agent-solopreneurs) Featured [ Upwork How Upwork’s marketing org runs with Enrich Labs agents ](/customer-story/upwork)[ Use case videos Watch real workflows, start to finish ](/watch) [Read the Upwork story →](/customer-story/upwork) Learn [BlogGuides, benchmarks, and playbooks](/blog) [About UsThe team behind the agents](/about-us) [Customer StoriesHow real teams run marketing with agents](/customers) Try [Product DemosUse case videos of the agents in action](/watch) [IntegrationsConnect the tools you already use](/integrations) [Free ToolsMarketing tools, no signup needed](/free-tools) Featured [ Research When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email ](/research/when-marketing-runs-itself)[ Engineering How we scaled Helena’s tools to tens of thousands Four architectures for an AI agent’s tool surface, what broke each one, and where we landed ](/engineering/scaling-agent-tools) [Read the research →](/research/when-marketing-runs-itself) Agents [![](/assets/images/helena-avatar.png)Helena · Digital Marketing](/ai-digital-marketing-agent) [![](/assets/images/sam/sam_avatar.png)Sam · SEO & GEO](/ai-seo-geo-agent) [![](/assets/images/kai2/hero_kai_illustration.png)Kai · Social Listening](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png)Angela · Email](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png)Paul · Paid Ads](/enterprise) Industries [Ecommerce & Retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaS](/ai-digital-marketing-agent-saas) [Local & Professional Services](/ai-digital-marketing-agent-professional-services) [Healthcare & Wellness](/ai-digital-marketing-agent-healthcare) [Agencies](/ai-digital-marketing-agent-agencies) [Restaurants & Hospitality](/ai-digital-marketing-agent-restaurants) [Solopreneurs & Creators](/ai-digital-marketing-agent-solopreneurs) [Customers](/customers) Resources [Blog](/blog) [About Us](/about-us) [Product Demos](/watch) [Free Tools](/free-tools) [Integrations](/integrations) [Customer Stories](/customers) [Enterprise](/enterprise) [Pricing](/pricing) [Log in](https://agent.enrichlabs.ai/marketing/login) [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_nav) ![](/assets/helena-mac/app-icon.png) Helena for MacBeta # Your marketing hire, now on your Mac. Spend, runs, and approvals in your menu bar. A hotkey that hands her work from any app. [Download the macOS beta](/download/thanks) [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) Free beta. Works with every plan, starting with a 3-day free trial. macOS 11 or later, Apple Silicon and Intel. Helena for Mac ## The full app, built into macOS. ![The Helena menu bar panel: this week's Google and Meta ad spend, two items waiting for approval, and the latest runs](/assets/helena-mac/panel@2x.png) MENU BAR ### Your week at a glance. Ad spend, recent runs, and pending approvals. One click from the menu bar. ![The Quick Capture window with a prompt ready to send to Helena](/assets/helena-mac/quick-capture@2x.png) QUICK CAPTURE ### One hotkey from any app. Press ⌃ ⌥ ⌘ H, type what you need, and Helena gets to work. ![Two Helena notifications: a finished SEO post run and two actions waiting for approval](/assets/helena-mac/notifications@2x.png) NOTIFICATIONS ### Know when work ships. A notification when a run finishes or needs your sign-off. Click it to open the run. ![The Helena app window: a full week of marketing planned and shipped, social, newsletter, SEO, competitor watch, analytics](/assets/helena-lp/na_schedule-list.webp) ALWAYS ON ### Running around the clock. Helena keeps shipping while you're in other apps. Social, SEO, email, and analytics, already in motion. Questions? ## Good to know. The download is free. Helena herself works with any plan, and every plan starts with a 3-day free trial. If you already have an account, just sign in when the app opens. Helena herself is the same product that runs on the web. What's in beta is the Mac shell around her: the menu bar panel, the hotkey, and notifications. Expect the occasional rough edge there; the app updates itself as we ship fixes, and the web app is always available at agent.enrichlabs.ai. macOS 11 Big Sur or later. It's one universal download that runs natively on both Apple Silicon and Intel Macs. Yes. Every build is code signed and notarized by Apple, so Gatekeeper verifies it before it runs. Your session is stored encrypted with macOS safeStorage, and signing out clears it completely. The app keeps itself up to date automatically. And because the window is the live product, Helena's capabilities are always current the moment we ship them. Same Helena, same account, same work. The Mac app adds what a tab can't: the menu bar briefing, the global hotkey, and native notifications. On Windows or Linux, use Helena on the web at agent.enrichlabs.ai. From the Enrich Labs lab ## Notes from building Helena. [ ![Earth at night from orbit, Enrich Labs research: When marketing runs itself](/research/cs-assets/wmri-earth-thumb.jpg) Research ### When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email. Read the research ](/research/when-marketing-runs-itself)[ Scaling agent tools Engineering Engineering ### How we scaled Helena’s tools to tens of thousands Four tool-surface architectures we tried for an AI agent, what broke each one, and where we landed. Read the post ](/engineering/scaling-agent-tools) Free download ## Put Helena on your Mac. Works with every plan3-day free trialCancel anytime [Download the macOS beta](/download/thanks) [Trouble downloading? Get Helena.dmg directly](https://github.com/EnrichLabsAI/helena-desktop-releases/releases/latest/download/Helena.dmg) Signed and notarized for macOS. Updates itself.