# Shopify Plus Complete Guide 2026: Pricing, SEO & Agency Picks | Enrich Labs > Shopify Plus pricing, checkout, B2B, Scripts sunset, Plus SEO checklist, and Anatta vs Coalition Technologies for Shopify Plus builds. _Source: https://www.enrichlabs.ai/blog/shopify-plus-complete-guide-2026_ --- ## TLDR **Shopify Plus** is Shopify's high-volume plan for brands that need checkout apps on information, shipping, and payment steps, native B2B catalogs at full strength, expansion stores, unlimited staff, and higher API ceilings. Public pricing starts at **$2,300 USD per month** on a 3-year term or **$2,500 USD per month** on a 1-year term for standard setups; complex, higher-volume businesses move to a variable platform fee ([Shopify Plus pricing](https://www.shopify.com/plus/pricing), [Shopify Help: Plus plan](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). Shopify Payments waives third-party transaction fees; a third-party primary gateway adds **0.20%** per transaction ([Shopify Plus pricing](https://www.shopify.com/plus/pricing)). One contract covers one brand: the main store plus **9 expansion stores** sit in the platform fee; extra stores are **$300 USD per month** each ([Shopify Plus pricing](https://www.shopify.com/plus/pricing)). Shopify Scripts stop executing on **June 30, 2026**; editing and publishing Scripts ended **April 15, 2026**. Move discount, shipping, and payment logic to [Shopify Functions](https://shopify.dev/docs/api/functions/latest) ([Shopify developer changelog](https://shopify.dev/changelog/shopify-scripts-will-be-deprecated-on-june-30-2026)). Includes **Anatta vs Coalition Technologies** for Plus builds and a **Shopify Plus SEO** checklist. Pair Plus with [Shopify SEO](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026) and [Google Merchant Center](https://www.enrichlabs.ai/blog/google-merchant-center-complete-guide-2026). Helena at [Enrich Labs](https://www.enrichlabs.ai) is the marketing operating layer once checkout, ads, and email have to stay on the same catalog. * * * ## What Is Shopify Plus? Shopify Plus is the plan Shopify sells to high-volume DTC, retail, and B2B merchants who already outgrew Basic, Grow, and Advanced. It is still Shopify: same admin, same checkout core, same App Store. The difference is what you can customize and how hard the platform will run. Shopify positions Plus as the commerce OS for brands in the **$1M-$500M** range and claims those companies grow an average of **126% year over year** on Plus, **690%** above the ecommerce industry average ([Shopify Plus](https://www.shopify.com/plus)). Treat that as Shopify's marketing math, not an independent benchmark. Use it as a signal of who they sell to. Plus includes: - Checkout customizations that lower plans cannot run on information, shipping, and payments pages ([checkout customization comparison](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations)) - B2B extras: unlimited catalogs, direct catalog assignment, deposits, partial payments, payment requests per fulfillment ([Plus plan Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)) - Expansion stores, unlimited staff, custom user groups, email suppression - Launchpad, Shopify Functions via custom apps, Multipass, Gift Card and User REST resources - First **20 POS Pro** locations included; with Shopify Payments as the retail primary gateway, POS Pro cost is waived through **200** retail locations - Up to **100** themes, **1 TB** file storage per store, up to **200** locations, up to **25** Hydrogen storefronts on Oxygen Plus is not a different product SKU from Shopify. It is a contract, a feature gate, and a support SLA on top of the same platform. * * * ## Shopify Plus Pricing in 2026 ### Platform fee From [Shopify Plus pricing](https://www.shopify.com/plus/pricing) and the [localized Help table](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan): Currency 1-year term / month 3-year term / month USD $2,500 $2,300 CAD $3,650 $3,400 EUR EUR 2,250 EUR 2,100 GBP GBP 1,950 GBP 1,800 JPY JPY 398,000 JPY 368,000 AUD $4,000 $3,700 INR INR 190,000 INR 175,000 Standard setups and integrations pay that floor. Higher-volume or more complex structures (separate B2B vs D2C fee logic) switch to a **variable platform fee** based on revenue and business model. Sales quotes that number; it is not on the public page. Shopify does not charge a migration fee. Partner build, theme, apps, and data work still cost money ([Shopify Plus pricing FAQ](https://www.shopify.com/plus/pricing)). ### Transaction fees - **Shopify Payments as primary gateway:** you pay Shopify's card rates (lowest on Shopify, vary by country). Third-party transaction fees are waived globally. - **Third-party processor as primary gateway:** processor fees plus **0.20%** per transaction to Shopify for security and compliance ([Shopify Plus pricing](https://www.shopify.com/plus/pricing)). Card rates are not published as a single global number. Get them from sales for your country. ### Stores in the contract Unlimited online stores, **one brand per contract**. Multiple brands under one company need separate Plus contracts. Included: main store + **9 expansion stores**. Extra stores: **$300 USD per month** each, or a revenue share across stores ([Shopify Plus pricing](https://www.shopify.com/plus/pricing)). Each live expansion store needs its own theme license ([Plus plan Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). ### What the sticker price misses Shopify's own FAQ says optional costs are Plus Partners, one-time theme purchases, and third-party apps. Real TCO also includes ERP middleware, custom Functions, Hydrogen hosting choices, and the people who run Launchpad. Agency writeups that put all-in cost at several times the platform fee are describing that stack, not a hidden Shopify line item. Track [customer acquisition cost](https://www.enrichlabs.ai/blog/customer-acquisition-cost-complete-guide-2026) separately. Plus does not lower CAC by itself. Shopify Audiences is the Plus-adjacent claim there: Shopify says it can **cut CAC by 50%** on top ad platforms ([Shopify Plus](https://www.shopify.com/plus)). That is a Shopify product claim. Prove it on your own Meta and Google accounts. * * * ## Shopify Plus vs Advanced vs Lower Plans Advanced is cheaper on the license. Plus is cheaper when checkout customization, B2B catalog volume, staff seats, API throughput, or multi-store ops are the bottleneck. Capability Basic and up Shopify Plus Checkout and accounts editor Yes Yes Apps on thank you / order status Eligible apps Eligible apps Apps on information, shipping, payments No Yes Checkout Branding API No Yes ([checkout Help](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations)) Unlimited staff No (plan caps) Yes Expansion stores in fee No 9 included Native B2B Available on all plans Unlimited catalogs, direct assignment, deposits, partial payments ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)) Launchpad Not the Plus marketing scheduler Plus specialized app ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)) Multipass, GiftCard, User REST No Yes Shopify Functions in custom apps Plan-gated Plus can use custom apps that contain Functions ([Functions docs](https://shopify.dev/docs/api/functions/latest)) File storage Lower caps 1 TB per store Themes Lower caps 100 Locations Lower caps 200 POS Pro Paid add-on First 20 included Upgrade when you hit a Plus-only gate, not when a sales deck says enterprise. If you only need Flow and a few extra staff, stay on Advanced and spend the delta on ads or [Shopify SEO](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026). * * * ## Checkout Extensibility and Shopify Functions Checkout Extensibility is Shopify's replacement for checkout.liquid. UI extensions add fields, offers, loyalty blocks, and content to checkout ([Shopify Partners on Checkout Extensibility](https://www.shopify.com/partners/blog/checkout-extensibility), [Checkout UI extensions](https://shopify.dev/docs/api/checkout-ui-extensions/latest)). Plus is the plan that can put eligible apps on information, shipping, and payments, and that can use the Checkout Branding API ([checkout Help](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations)). You can run distinct B2B and D2C checkout flows in one store, plus custom shipping discounts via Checkout Blocks ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). **Shopify Functions** inject custom logic into discounts, shipping, and payments without rewriting checkout HTML ([Function APIs](https://shopify.dev/docs/api/functions/latest)). Shopify claims custom promotions through Functions can lift AOV by **20%** ([Shopify Plus](https://www.shopify.com/plus)). Again, that is a platform claim. Measure AOV on your own discount set. ### Scripts sunset (already in force) [Shopify's developer changelog](https://shopify.dev/changelog/shopify-scripts-will-be-deprecated-on-june-30-2026) set two dates: - **April 15, 2026:** no more editing or publishing Shopify Scripts - **June 30, 2026:** Scripts stop executing Use the Scripts customizations report in Help, then rebuild in Functions or public apps. Community threads in June 2026 treated this as live: BOGO, volume tiers, and conditional gifts move to Functions-based campaigns ([Shopify Community](https://community.shopify.com/t/shopify-scripts-are-ending-what-is-everyone-using-now/632089)). If a Plus store still depended on Script Editor after June 30, those promotions are already dead. Shop Pay is the conversion lever Shopify quotes most often: **as much as 50% better** conversion than guest checkout ([Shopify Plus](https://www.shopify.com/plus)). Keep Shop Pay on. Custom checkout work should not break it. Load testing claims: **10K+ checkouts per minute**, unlimited bandwidth, transactions, and SKUs; **99.99%** average uptime across Shopify worldwide during peak events ([Shopify Plus pricing](https://www.shopify.com/plus/pricing), [Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). Plus Help says the plan **might** include a 99.99% uptime SLA. Confirm the SLA in your contract. * * * ## B2B on Shopify Plus B2B exists on all Shopify plans. Plus adds the catalog and payment controls wholesale teams actually use: unlimited catalogs, assign catalogs straight to companies and locations, deposit requirements, partial payments, payment requests per fulfillment ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). Variable platform fees differ for B2B vs D2C orders. B2B markets let you sell wholesale by region and customize Checkout Blocks per market. Theme editor customization by market starts on Advanced. Unlimited catalogs and direct assignment stay Plus-only. If wholesale is a side channel with a handful of price lists, Advanced B2B may be enough. If sales reps manage hundreds of company locations with net terms, Plus is the plan that matches the ops model. Tie B2B launch to a [go-to-market strategy](https://www.enrichlabs.ai/blog/go-to-market-strategy-complete-guide-2026), not a theme rebuild. * * * ## Expansion Stores, Staff, POS, Headless **Expansion stores.** Use them for languages, currencies, and regional catalogs under one brand. Do not use one Plus contract for two unrelated brands. **Staff.** Unlimited accounts. Custom user groups for bulk permission assignment. Email suppression so you can kill specific Shopify notification emails ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). **POS Pro.** First 20 locations included. With Shopify Payments as the retail primary gateway, POS Pro is waived through 200 retail locations. **Headless.** Up to 25 React storefronts with Hydrogen, deploy on Oxygen. Plus also exposes extra API resources and lets you request higher rate limits from support. Plus-only REST: GiftCard, Multipass, User. GraphQL: publishablePublish / publishableUnpublish ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). **Launchpad.** Plus marketing app for scheduled sales, inventory, and theme switches. Flow exists on lower plans; Launchpad is the Plus scheduler for peak calendars. **Markets.** All plans: up to 50 markets. Plus: B2B markets plus the catalog assignment noted above. International work still needs [Shopify SEO](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026) hreflang and per-domain sitemaps. **Security.** Plus Help lists Level 1 PCI DSS and SOC2, fraud analysis, and bot mitigation during launches. Shopify also claims **over 100 product updates every 6 months since 2020** and **4.5K+ engineers** ([Shopify Plus](https://www.shopify.com/plus)). Useful as a vendor scale signal. It does not replace your own changelog review before BFCM. * * * ## When to Upgrade (and When Not To) Upgrade when at least one of these is true: 1. You need checkout apps or Branding API on information / shipping / payments. 2. Scripts-era promotions must live in Functions and you want custom apps, not only public discount apps. 3. Wholesale needs unlimited catalogs and company-location assignment. 4. You are opening expansion stores or hitting staff and API caps. 5. Retail needs POS Pro at 20+ locations and Shopify Payments is already the gateway. Stay on Advanced when: - The only pain is theme polish or a few Flow workflows. - GMV is high but checkout is stock Shopify Checkout with Shop Pay. - You would spend the Plus delta on [Amazon DSP](https://www.enrichlabs.ai/blog/amazon-dsp-complete-guide-2026) or Merchant Center feed quality instead. Shopify says TCO is on average **33% better** than competitors and points to a TCO calculator ([Shopify Plus](https://www.shopify.com/plus)). Run that calculator with your real app and ERP bill. Do not treat 33% as a guaranteed saving vs Magento or Salesforce. Plus does not fix [churn](https://www.enrichlabs.ai/blog/churn-rate-complete-guide-2026) or weak PDP copy. A faster checkout on thin products still refunds. * * * ## Marketing Stack on Shopify Plus Plus is commerce infrastructure. Acquisition still sits in ads, email, SEO, and Merchant Center. - Feed and Shopping: [Google Merchant Center](https://www.enrichlabs.ai/blog/google-merchant-center-complete-guide-2026) - Organic: [Shopify SEO](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026) - Paid social and search: keep Plus checkout and Shop Pay as the landing experience; do not send paid traffic to a Hydrogen preview that is slower than Online Store 2.0 - Shopify Audiences: Plus marketing page claim of **50% CAC** reduction ([Shopify Plus](https://www.shopify.com/plus)). Test as an audience source, then keep the winner in your CAC model. Helena at [Enrich Labs](https://www.enrichlabs.ai) runs the weekly loop across those channels so Launchpad calendars, collection URLs, and ad queries do not drift. Plus merchants usually do not lack developers. They lack one operator who owns merchandising plus media. An [AI marketing agent for ecommerce](https://www.enrichlabs.ai/blog/ai-marketing-agent-for-ecommerce-dtc-guide-2026) should see Shopify admin, Search Console, and ad accounts together. Checkout Functions will not write your titles. * * * ## 90-Day Shopify Plus Plan **Days 1-14.** Pull the Plus quote in USD (or local currency from the Help table). List every Script that still existed before June 30, 2026. If anything still worked on Scripts, it is already broken; rebuild in Functions. Inventory expansion-store needs. Confirm Shopify Payments vs 0.20% third-party math on last quarter's GMV. **Days 15-45.** Migrate remaining Script logic. Turn on Shop Pay. Scope checkout UI extensions only where Plus-only apps are required. Assign B2B catalogs to companies if wholesale is live. Submit sitemaps for every expansion domain ([Shopify SEO](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026)). **Days 46-90.** One Launchpad event with a rollback. Hydrogen only if Online Store 2.0 cannot hit the UX. Wire Audiences as a test audience, not a full budget shift. Recheck AOV, conversion, and authorization capture windows (Plus can extend Visa/MC/Amex to 30 days, Discover/JCB to 10, with a **1.75%** extra charge after the standard 7 days per [Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). * * * ## Anatta vs Coalition Technologies for Shopify Plus Searches for **anatta vs coalition technologies shopify plus** want a side-by-side agency pick, not another Plus pricing table. Both appear in Shopify Partner / Plus conversations. Neither is "official Shopify." You hire them (or peers) for build, migration, and ongoing ops. Verify current Platinum/Partner tier, case studies, and SOW yourself before you sign. Dimension Anatta Coalition Technologies Positioning Enterprise / middle-market Shopify and Plus partner; strong on DTC omnichannel migrations and redesigns Long-standing Shopify Expert; Plus design, development, and marketing under one roof Stated sweet spot Roughly mid-market to enterprise DTC (Anatta publicly cites ~$25M–$500M / up to ~$50M–$2B omnichannel depending on page) Brands that want Plus build **plus** SEO/PPC/content from the same vendor Delivery story "Agentic" delivery (AI agents for plan/build/test; humans gate business decisions); Austin roots Full-service digital agency model (web + paid + organic) with Plus specialists Best when You need a heavy Plus migration, multi-store rebuild, or architect-led agentic shipping cadence You want one partner for storefront **and** acquisition (SEO/ads) and prefer a marketing-led agency Watch-outs Confirm AI-accelerated timelines still include human QA, accessibility, and checkout regression tests Confirm Plus engineers are on your SOW, not only media buyers, if checkout/Functions work is critical ### How to choose (operator checklist) 1. **Scope first.** Pure Plus rebuild / Functions / Hydrogen → weight engineering depth and Plus case studies. Rebuild + ongoing SEO/PPC → weight whether marketing is in-house or a second vendor. 2. **Ask for three live Plus URLs** in your GMV band and category, plus who owns checkout extensibility and Scripts→Functions migration. 3. **SOW split.** Platform fee is Shopify's. Agency fees are separate (strategy, theme, apps, data, QA). Get fixed phases with acceptance tests on checkout, Shop Pay, and B2B catalogs if you use them. 4. **SEO ownership.** Who owns faceted crawl rules, Markets hreflang, and post-launch Search Console? Put it in the contract or keep [Shopify SEO](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026) with an internal owner. 5. **Not a binary.** Many brands use a Plus specialist for launch and a separate growth stack (Merchant Center, Meta, email). That is normal. For broader agency shortlists, use Shopify's Partner Directory and recent case studies, not a single blog comparison. Enrich Labs is the marketing execution layer after the storefront is stable, not a replacement for Plus engineering. * * * ## Shopify Plus SEO (what changes at enterprise scale) **Shopify Plus SEO** is standard Shopify SEO plus indexation control, multi-store Markets, and performance under heavy themes and apps. Shopify's own enterprise technical SEO guidance stresses crawlability, Core Web Vitals, structured data, and AI discovery for large catalogs ([Shopify enterprise technical SEO](https://www.shopify.com/enterprise/blog/ecommerce-technical-seo)). Plus does not auto-fix faceted URL waste or slow app JS. ### Plus-specific SEO checklist Area What to do on Plus Why it matters Indexation Allowlist collection/product templates that should rank; noindex thin filters, sorts, and session params Highest leverage at 1,000+ SKUs; faceted nav can drown crawl budget Canonicals Keep Shopify canonicals honest; avoid app-injected duplicates on variants Prevents product clones from competing with the main PDP Schema Product + CollectionPage (and Organization/WebSite) aligned with Merchant Center Helps rich results and feed consistency Markets / expansion stores Per-domain or per-market sitemaps, hreflang, and Search Console properties Expansion stores are SEO surfaces, not just currency switches Core Web Vitals Audit theme + app scripts on mobile PDP and collection; lazy-load media Heavy Plus stacks fail LCP/INP before content quality fails Headless (Hydrogen) Separate crawl rules, SSR/prerender strategy, and canonical map back to purchasable URLs Headless without a crawl plan loses organic Content Unique collection intros and comparison hubs; not only SKU titles Technical hygiene without content still plateaus Launchpad / sales Noindex temporary sale URLs if they clone collections Peak calendars create temporary SEO debt ### Operating rhythm 1. **Weekly:** GSC coverage + crawl anomalies on the main store and each expansion domain. 2. **Before BFCM / Launchpad:** CWV pass on top 20 revenue URLs; freeze nonessential app scripts. 3. **After Markets or theme launch:** resubmit sitemaps; spot-check hreflang pairs. 4. **Ongoing:** feed quality in [Google Merchant Center](https://www.enrichlabs.ai/blog/google-merchant-center-complete-guide-2026) must match on-site titles and availability. Deep playbooks for apps, schema, and services live in the [Shopify SEO complete guide](https://www.enrichlabs.ai/blog/shopify-seo-complete-guide-2026). Use this section as the Plus overlay: architecture and multi-store control first, then content velocity. * * * ## Frequently Asked Questions ### How much does Shopify Plus cost in 2026? **$2,300 USD/month** (3-year) or **$2,500 USD/month** (1-year) for standard setups, or a variable fee. See [Shopify Plus pricing](https://www.shopify.com/plus/pricing) and the [Help currency table](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan). ### Does Plus include extra stores? Main store plus **9 expansion stores** in the fee. Extra stores **$300 USD/month** or revenue share. One brand per contract. ### What is the third-party transaction fee on Plus? **0.20%** if a third-party processor is the primary gateway. Shopify Payments waives that fee ([pricing](https://www.shopify.com/plus/pricing)). ### Can I customize checkout without Plus? Branding in the checkout editor: Basic and up. Apps on information, shipping, and payments, plus Checkout Branding API: Plus only ([checkout Help](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations)). ### What replaced Shopify Scripts? Shopify Functions, plus public apps. Scripts cannot be edited after **April 15, 2026** and do not run after **June 30, 2026** ([changelog](https://shopify.dev/changelog/shopify-scripts-will-be-deprecated-on-june-30-2026)). ### Is B2B only on Plus? No. B2B exists on all plans. Unlimited catalogs and direct company-location assignment are Plus ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). ### How many staff accounts does Plus include? Unlimited ([Plus Help](https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan)). ### Does Shopify charge to migrate to Plus? No platform migration fee. Partner and app costs are separate ([pricing FAQ](https://www.shopify.com/plus/pricing)). ### Anatta or Coalition Technologies for Shopify Plus? Pick by scope. Anatta skews enterprise Plus migration and agentic delivery. Coalition often bundles Plus build with broader digital marketing. Demand three relevant Plus case studies, a Functions/checkout owner, and clear SEO ownership in the SOW. ### Does Shopify Plus improve SEO by itself? No. Plus raises platform ceilings (stores, APIs, checkout apps). SEO wins come from indexation control, CWV, Markets hreflang, schema, and content. Plus can make bad crawl waste worse if filters and apps are unmanaged. * * * ## Conclusion **Shopify Plus** is the plan you buy when checkout extensibility, B2B catalogs, expansion stores, or API and staff caps block growth. Public floor is **$2,300 / $2,500 USD per month** plus payment economics and optional $300 stores ([Shopify](https://www.shopify.com/plus/pricing)). Scripts are gone as of **June 30, 2026**; Functions and checkout UI extensions are the stack now ([changelog](https://shopify.dev/changelog/shopify-scripts-will-be-deprecated-on-june-30-2026)). Quote the variable fee if you are already a complex merchant. Rebuild promotions in Functions. Keep Shop Pay. Put expansion domains in Search Console. Run ads and Merchant Center on the same catalog. When merchandising, paid media, and email have to move on one calendar, [Helena](https://www.enrichlabs.ai) is the operator. Plus will not write the collection copy. Get the Plus quote and the Scripts-to-Functions gap list this week. The license is the easy line. The Functions backlog is the real upgrade.