# Helena for DTC and E-Commerce > Helena keeps the revenue loop running for Shopify and DTC founders: content live, carts recovered, creative fresh, and numbers in your inbox while you ship. _Source: https://www.enrichlabs.ai/ai-digital-marketing-agent-ecommerce_ --- [Skip to main content](#main) Marketing agents [![](/assets/images/helena-avatar.png) HelenaAI Digital Marketing AgentSelf-serveEnterprise](/ai-digital-marketing-agent)[![](/assets/images/sam/sam_avatar.png) SamAI SEO & GEO AgentEnterprise ](/ai-seo-geo-agent)[![](/assets/images/kai2/hero_kai_illustration.png) KaiAI Social Listening AgentEnterprise](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png) AngelaAI Email Marketing AgentEnterprise](/ai-email-marketing-agent)[![](/assets/images/paul-avatar.png) PaulAI Paid Ads AgentEnterprise](/enterprise) [What is an AI marketing agent? →](/ai-marketing-agent) ![Helena builds a full marketing plan from your data](/assets/helena-lp/na_strategy.webp) Meet Helena One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot. [Meet the team →](/ai-digital-marketing-agent) By industry [Ecommerce & RetailDTC brands, marketplaces, and retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaSPipeline and product-led growth](/ai-digital-marketing-agent-saas) [Local & Professional ServicesFirms, contractors, and local pros](/ai-digital-marketing-agent-professional-services) [Healthcare & WellnessPractices, clinics, and wellness brands](/ai-digital-marketing-agent-healthcare) [AgenciesRun every client on one platform](/ai-digital-marketing-agent-agencies) [Restaurants & HospitalityRestaurants, hotels, and venues](/ai-digital-marketing-agent-restaurants) [Solopreneurs & CreatorsOne-person marketing team](/ai-digital-marketing-agent-solopreneurs) Featured [ Upwork How Upwork’s marketing org runs with Enrich Labs agents ](/customer-story/upwork)[ Use case videos Watch real workflows, start to finish ](/watch) [Read the Upwork story →](/customer-story/upwork) Learn [BlogGuides, benchmarks, and playbooks](/blog) [About UsThe team behind the agents](/about-us) [Customer StoriesHow real teams run marketing with agents](/customers) Try [Product DemosUse case videos of the agents in action](/watch) [IntegrationsConnect the tools you already use](/integrations) [Free ToolsMarketing tools, no signup needed](/free-tools) Featured [ Research When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email ](/research/when-marketing-runs-itself)[ Engineering How we scaled Helena’s tools to tens of thousands Four architectures for an AI agent’s tool surface, what broke each one, and where we landed ](/engineering/scaling-agent-tools) [Read the research →](/research/when-marketing-runs-itself) Agents [![](/assets/images/helena-avatar.png)Helena · Digital Marketing](/ai-digital-marketing-agent) [![](/assets/images/sam/sam_avatar.png)Sam · SEO & GEO](/ai-seo-geo-agent) [![](/assets/images/kai2/hero_kai_illustration.png)Kai · Social Listening](/ai-social-listening-agent) [![](/assets/images/angela2/hero_angela.png)Angela · Email](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png)Paul · Paid Ads](/enterprise) Industries [Ecommerce & Retail](/ai-digital-marketing-agent-ecommerce) [B2B SaaS](/ai-digital-marketing-agent-saas) [Local & Professional Services](/ai-digital-marketing-agent-professional-services) [Healthcare & Wellness](/ai-digital-marketing-agent-healthcare) [Agencies](/ai-digital-marketing-agent-agencies) [Restaurants & Hospitality](/ai-digital-marketing-agent-restaurants) [Solopreneurs & Creators](/ai-digital-marketing-agent-solopreneurs) [Customers](/customers) Resources [Blog](/blog) [About Us](/about-us) [Product Demos](/watch) [Free Tools](/free-tools) [Integrations](/integrations) [Customer Stories](/customers) [Enterprise](/enterprise) [Pricing](/pricing) [Log in](https://agent.enrichlabs.ai/marketing/login?ls=enrichlabs_lp) [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) ![](/assets/helena-lp/helena_avatar.png) Helena for DTC and e-commerce # Revenue should not depend on your late nights.The store runs. You ship. Content live. Carts recovered. Creative fresh. Helena runs the store while you ship. Get your first assessment in 2 minutes. [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) [Watch the film](https://youtu.be/023hr-EHvBI?si=l314uNiPCD-KwCL6) Built for founder-led stores. 3‑day free trial. Cancel anytime. Already doing the work 0 automations running right now 0 businesses on autopilot ~0**/mo** pieces of content per account 82→82**%** accepted as she learns you Trusted by teams at ![Upwork](/assets/customer-logos/upwork.svg) ![Outschool](/assets/customer-logos/outschool.svg) ![Arizona State University](/assets/customer-logos/asu.png) ![University of Pittsburgh](/assets/customer-logos/pitt.svg) ![Midi Health](/assets/customer-logos/midi.svg) ![Klarity Health](/assets/customer-logos/klarity.png) ![Ontic](/assets/customer-logos/ontic.svg) ![COLORSxSTUDIOS](/assets/customer-logos/colors.png) ![Wondersign](/assets/customer-logos/wondersign.webp) ![CosmoGlo](/assets/customer-logos/cosmoglo.webp) ![Rancho Health](/assets/customer-logos/rancho.png) ![Banyan and Bamboo](/assets/customer-logos/banyan.webp) ![Virima](/assets/customer-logos/virima.svg) ![Goody](/assets/customer-logos/goody.svg) ![Arca Parque](/assets/customer-logos/arcaparque.png) ![Figures](/assets/customer-logos/figures.svg) ![Easyfit Meals](/assets/customer-logos/easyfit.png) ![Hard Rock Hotel Gramado](/assets/customer-logos/hardrock.png) ![](/assets/customer-logos/upwork.svg) ![](/assets/customer-logos/outschool.svg) ![](/assets/customer-logos/asu.png) ![](/assets/customer-logos/pitt.svg) ![](/assets/customer-logos/midi.svg) ![](/assets/customer-logos/klarity.png) ![](/assets/customer-logos/ontic.svg) ![](/assets/customer-logos/colors.png) ![](/assets/customer-logos/wondersign.webp) ![](/assets/customer-logos/cosmoglo.webp) ![](/assets/customer-logos/rancho.png) ![](/assets/customer-logos/banyan.webp) ![](/assets/customer-logos/virima.svg) ![](/assets/customer-logos/goody.svg) ![](/assets/customer-logos/arcaparque.png) ![](/assets/customer-logos/figures.svg) ![](/assets/customer-logos/easyfit.png) ![](/assets/customer-logos/hardrock.png) Helena in action ## Get the highlights. ### Your entire marketing operation. One Helena. Always on. ![](/assets/helena-lp/agent03_desktop.png) ![Daily briefing from Helena: sessions up 20% to 20.1K this week](/assets/helena-lp/na_emails.webp) ### Daily performance briefings. What moved, what matters, and what Helena did next. ![Helena analyzing your brand voice across your connected channels](/assets/helena-lp/main.png) ### Your brand voice, learned. Every post sounds unmistakably like you. ![UGC-style social posts created in your brand voice](/assets/helena-lp/na_contentgen.webp) ### Social content that stops thumbs. Planned, created, and published for you. ![Blended ROAS 3.17 across Google, Meta, and TikTok](/assets/helena-lp/na_ads.webp) ### Ad budgets that follow results. Winners get more. Waste gets cut. ![Helena turns signals across channels into one coordinated marketing plan](/assets/helena-lp/na_strategy.webp) ### Strategy, search, email, ads, and social. The whole thing, handled. A real teammate ## She keeps the store selling while you ship. Helena creates the post, publishes the campaign, refreshes the ad, checks the traffic, and tells you what drove sales without making you open another dashboard. [Watch the film](https://youtu.be/023hr-EHvBI?si=l314uNiPCD-KwCL6) COMPETITOR WATCH ### Know what changed overnight. ![Helena monitoring competitors overnight: scanned 6 sites, detected 2 changes](/assets/helena-lp/na_competitors.webp) WEEKLY EXECUTION ### A full week, already in motion. ![A full week of marketing planned and shipped overnight: social, newsletter, SEO, competitor watch, analytics](/assets/helena-lp/na_schedule-list.webp) Why Helena ## Replace the stack you keep gluing together. DTC growth breaks when content, email, ads, SEO, and reporting are split across tools. Helena runs the whole loop as one system. ![The old way: checking 10+ dashboards daily, 25+ hours a week on manual tasks, $2,500+/month for tools, managing people instead of growing](/assets/helena-lp/na_oldway.webp) ![The Helena way: one assistant that analyzes performance, creates social posts, shares daily insights, monitors competitors, publishes SEO content, and runs ads](/assets/helena-lp/na_myway.webp) What Helena runs ## She runs the storefront growth loop. Every week, Helena turns product, customer, traffic, and ad signals into work that ships across every channel your store sells on. ![Email from Helena: daily intelligence report on competitor moves](/assets/helena-lp/na_intelligencereport.webp) EMAIL ### Abandoned-cart and post-purchase flows that win back checkouts. Helena builds cart recovery, welcome, post-purchase, and win-back flows, then schedules campaign sends without waiting on a marketer. A skincare and day-spa DTC brand runs 61 recurring tasks on Helena, revenue-floor Klaviyo campaigns and abandoned-cart flows included, at 67K sessions in 90 days (up 16%). ![Blended ROAS 3.17 across Google, Meta, and TikTok ads](/assets/helena-lp/na_ads.webp) ADS ### Fresh ad creative before fatigue eats ROAS. Helena generates Meta and Google creative, reviews performance weekly, and flags wasted spend before it compounds. A beauty e-commerce brand has Helena watch Meta Ads and Klaviyo weekly, audit Google Ads for keyword waste every two weeks, and tie Stripe revenue to ad spend monthly. ![UGC content generation with shot direction and product photo](/assets/helena-lp/na_contentgen.webp) SOCIAL ### Instagram, TikTok, Pinterest, and Facebook posted daily. The visual, caption, and schedule are created together so your store looks alive even when the day is all operations. A home-goods DTC store ran a Pinterest-first engine to 385 published pieces and 87K sessions in 90 days (up 46%); an activewear brand batches eight TikTok videos a week. ![SEO workflow: analysis check complete, scheduling publication, publishing article](/assets/helena-lp/na_traffic.webp) SEARCH ### Shopify SEO that compounds into free traffic. Helena writes and publishes product-led blog posts and buying guides straight to your store domain. A skincare studio publishes esthetician-voice SEO with Search Console audits; a home-goods store ships buying guides straight to its Shopify blog. ![Morning email notification from Helena: your sales are up 476% this week](/assets/helena-lp/na_dailyreport.webp) INSIGHTS ### Weekly revenue and traffic reports with no dashboard required. Helena pulls GA4 and store signals into a digest of what drove sessions, sales, and leaks. A luxury floral DTC brand connected 22 tools for weekly GA4 and Klaviyo reporting and lifted sessions to 49K in 90 days, roughly 5x the prior period. GA4 is the top adopted e-commerce feature at 87%. ![UGC content generation with shot direction and product photo](/assets/helena-lp/na_contentgen.webp) DISCOVERY ### Pinterest batches that send shoppers to product pages. Scheduled pins with generated visuals turn visual discovery into storefront traffic. A home-goods store turned daily pins into a 385-piece Pinterest engine; adoption is highest in commerce, with 41% of top stores running it. Give back up to 25+ hrs every week by replacing the manual store-growth loop. Intelligence ## Built by marketers. Tuned by you. Helena starts with proven marketing judgment and tunes it to your brand. The longer she runs, the more on-brand and independent the work gets. ![Channel best practices, brand guardrails, custom playbooks, compliance, approvals, and marketer toolkits](/assets/helena-lp/bymarketers.png) #### By marketers. Proven playbooks across SEO, lifecycle, paid, and social, not generic AI guesses. ![Controls for tuning a brand voice from formal to casual, professional to friendly, and playful to serious](/assets/helena-lp/brand.png) #### Your brand, learned. Your voice, products, and customers shape every piece until it reads like you wrote it. ![Performance signals across paid, SEO, landing pages, and email that Helena uses to improve](/assets/helena-lp/selfimprove.png) #### Self-improving. Every approval and edit teaches her. Upwork runs her 87% autonomous inside guardrails. ![Shopify synced across Helena's connected marketing ecosystem](/assets/helena-lp/valuecompound.png) #### Value that compounds. 1,000+ businesses run learning loops that study results and propose the next move. Specialist agents ## Meet your marketing team. Helena runs the whole operation. Sam, Kai, Angela, and Paul each go deep on one channel: SEO, social listening, email, and paid ads. [![](/assets/images/homepage-redesign/agents/agent03_desktop.png) AI Digital Marketing Agent Helena Learn more](/ai-digital-marketing-agent) [![](/assets/images/homepage-redesign/agents/agent04_desktop.png) AI SEO & GEO Agent Sam Learn more](/ai-seo-geo-agent) [![](/assets/images/homepage-redesign/agents/agent02_desktop.png) AI Social Listening Agent Kai Learn more](/ai-social-listening-agent) [![](/assets/images/homepage-redesign/agents/agent01_desktop.png) AI Email Marketing Agent Angela Learn more](/ai-email-marketing-agent) [![](/assets/images/paul-avatar.png) AI Paid Ads Agent Paul Learn more](/enterprise) Customer stories ## Built for operators who cannot pause the store. The DTC version of Helena works like a marketer who knows orders, campaigns, creative, and reports all have to happen at once. ![Upwork](/assets/images/brands/upwork.png) Upwork’s marketing team has run Helena inside approval guardrails for three years. She handles the volume; they approve what ships. [Read Upwork’s story](/customer-story/upwork) 87%autonomous, inside approval guardrails +288%earned media engagement > “Basically an **outsourced 100% marketer.** Pretty brilliant.” **Codie A. Sanchez**Entrepreneur and investor > “First few minutes using Helena and I am **blown away** 🤯 I’ve been playing with a lot of AI tools lately to help streamline my workflows as a PMM/PM partner, and this one is just… **_chef’s kiss._**” **Paulina B.**Product marketing leader > “As a fractional marketing team of one, it’s pretty great to get this **audit of all my channels with opportunities.** Helena has been able to pump out pretty good creative ideas… Ultimately a **great starting point!**” **Laura B.**Fractional marketer > “Take my money please 💰 Just tried Helena: the agent managed to do **a full marketing department’s work in seconds.** It created so much output, **and it keeps going.**” **Pedro O.**Co-founder, EvryThink > “Helena has definitely **transformed SEO for our businesses**… She has taken all the marketing ideation, decisions, content creation, and email nurture away from me, and it has been **life changing for our family.**” **Maria S.**B2B enterprise marketing expert > “What you’re building is **truly game changing!** I encourage every marketer in my network to try what Helena can do for you. The best part? **All you have to do is ask Helena.**” **Ankur A.**VP, Marketing Enrich Labs for Enterprise ## The marketing department that ships every day. Enterprise is full AI enablement: we learn your team’s workflows and tool stack, then deploy custom agents your marketers direct, with zero engineering on your side. It’s how Upwork has run marketing for three years. [Explore Enterprise](/enterprise) **Built by operators and engineers.** Founders with 15 years across 70‑80 brands, a technical team from Scale AI, Uber, Apple, and Tesla, and 7 people running 50+ agents in-house. **Live in under a month.** A working first version in about two weeks, weekly 30‑minute check-ins, a shared Slack channel, and the integrations you already run: Salesforce, HubSpot, Marketo. **Governed and reviewed.** Approval gates on anything that publishes or spends, MSA and security review through your standard process, and your data stays in your own workspace. Questions? ## Good to know. Straight answers on how Helena connects, what she runs, and how she keeps improving. Yes. Helena can create product-led blog content and SEO pages for your store, then track performance through Search Console and Analytics. Yes. The DTC playbooks focus heavily on welcome, abandoned-cart, post-purchase, win-back, and scheduled campaign sends. For many store workflows, yes: Helena can create the visual, write the caption, schedule the post, and report what happened. You can spend 40-50 hours wrangling a general assistant into something half-built, or start with an agent purpose-built to run marketing. Helena keeps your brand, goals, and performance context; connects the channels where the work happens; follows proven playbooks across SEO, email, paid, social, and analytics; and runs a self-improving loop that grades her own work against your KPIs, so she gets better every week. 3,000+ integrations: Google Analytics, Search Console, Meta, Google and TikTok Ads, Google Business Profile, Shopify, Klaviyo, Mailchimp, every major social channel, your CMS for publishing, and thousands more apps via connected catalogs. From the Enrich Labs lab [ ![Earth at night from orbit, Enrich Labs research: When marketing runs itself](/research/cs-assets/wmri-earth-thumb.jpg) Research ## When marketing runs itself Our progress toward self-improving marketing, measured in production across ads, SEO, and email. Read the research ](/research/when-marketing-runs-itself)[ Scaling agent tools Engineering Engineering ## How we scaled Helena’s tools to tens of thousands Four tool-surface architectures we tried for an AI agent, what broke each one, and where we landed. Read the post ](/engineering/scaling-agent-tools) Available now ## Ready to keep the store growing? 3‑day free trialCancel anytime [Start free](https://agent.enrichlabs.ai/marketing/register?ls=enrichlabs_lp) [See pricing](/pricing) Join 1,000+ businesses running on one marketing plan.