# Agent Conversion Optimization (ACO): Get Recommended and Bought by AI Shopping Agents > AI shopping agents now pick brands and start checkouts. See which ones recommend you, why, and what blocks the purchase. Helena fixes it. _Source: https://www.enrichlabs.ai/agent-conversion-optimization_ --- [Introducing Agent Conversion Optimization](#scanForm) # Get recommended by ![Muse](/assets/aco/muse.svg)![Instinct](/assets/aco/instinct.png)![Dots](/assets/aco/dots.png) Track who personal agents recommend, see how you stack up against competitors, and improve your discoverability. See interactive demo ![Agent Conversion Optimization](/assets/videos/helena-aco-hero-carousel-poster.jpg) ## Track it. Understand it. Fix it. Personal agents behave very differently from typical LLMs, so we track each one separately: who it recommends, why, and where the purchase breaks. Then Helena deploys the fixes. Share of voice ### See who gets picked instead of you. Track your share of each agent’s recommendations against competitors, with alerts when it moves. Purchase path ### A live agent probes your funnel. It walks the path a shopper’s agent would take: offer, price, add to cart, and checkout, and shows where it breaks. Retest ### Measured change, not vibes. After you ship, the same queries re-run so you can see exactly what moved. ## Most tools hand you a to‑do list. Helena does the work. ### Finished work for your review, not a backlog. Rewritten titles and answer summaries, structured fact blocks written for agents, retailer feed corrections — and engineering tickets for anything that needs your developers. ### Nothing ships without your approval. Every change is logged. After you ship, Helena re-runs the same queries and shows you the before and after. ## AEO/GEO vs. Agent Conversion Optimization. AEO and GEO tell you whether the AI mentioned you. ACO tells you whether it picked you, and whether it could buy from you. AEO/GEO ACO What counts as a win Mention and citation share of voice Named as the pick, scored per agent Discovery Citations across answer engines The 3 to 9 third-party pages each agent actually reads before it picks On-page facts Decision facts checked in the title and first paragraph, not meta tags or a collapsed FAQ Rendering Price, stock, and add-to-cart verified in the HTML an agent actually loads Category language Your category words matched to how each agent defines the category Claims and evidence Structured data and FAQ markup Claims audited the way an agent checks them, so adjectives that get discarded are flagged Price and terms Site price, retailer feeds, and shipping terms checked for conflicts an agent will quote Checkout and fixes Live agent probe: offer, price, cart, checkout Helena drafts the fixes for your approval ## Start with a scan. Scale when it works. Start tracking ### ![](/assets/aco/muse.svg)![](/assets/aco/instinct.png)Muse + Instinct 1 brand · Muse & Instinct Your read on how agents recommend you. $499 /mo **Up to 50 prompts/day** across Muse and Instinct [Get on the waitlist](#waitlist) - Daily scoring: named, mentioned, or absent - Share of answers vs competitors - Question library with search volumes & trends - Instinct gatekeeper map: the roundups that pick for it - Side-by-side: where Muse and Instinct agree and diverge - Category checks (“fresh,” “human-grade”) - Checkout probes on both agents: offer, price, terms, add-to-cart - Shortlist displacement: who took your spot - Weekly fix queue + alerts on shifts Scale & support ### Enterprise Multi-brand · Muse, Instinct & Dots For teams running ACO as a program. Custom **Hundreds of prompts/day** · custom query sets [Book a demo](/enterprise) Everything in Muse + Instinct, and: - Dots coverage: claims audit, what survives scrutiny - Side-by-side across all three agents - Multiple brands, markets, and languages - New shopping agents as they launch - Dedicated ACO analyst & custom studies - Quarterly leadership reports, priority SLA - API access and data exports Ranking isn't the finish line anymore. **Agents never load most URLs** — they pick a brand, check the offer, and try the checkout. ACO measures **every step from prompt to purchase.** ## Questions, answered. What is Agent Conversion Optimization? ACO is the work of getting recommended by AI shopping agents and making sure they can complete a purchase on your site. How is ACO different from SEO, AEO, and GEO? Those get you ranked, answered, or mentioned. ACO covers the step after: whether the agent names you as the pick and can reach a buyable offer. Do you need access to our site? No. Scans are read-only and external. Implementation work happens only after you approve it. Can you guarantee we will be recommended? No. Agent behavior changes and no one controls it. We find the blockers, fix what we can, and show the measured change. Why does none of this show up in our analytics? Agents search, shortlist, and check out on behalf of the shopper, with no referrer, no session, and no keyword report. You win or lose the sale without ever seeing it happen. Why would an agent not pick us? Three failure modes show up repeatedly: never retrieved (your brand is not in the sources the agent reads), found but unverifiable (it opened your page but could not confirm price, ingredients, or stock), and blocked at the funnel (a sign-in wall, bot check, or broken checkout). Why not just ask the agents ourselves? Muse and Instinct personalize recommendations to each account over time, so checking from your own account gives you a biased view. We track from clean, unbiased accounts, so you see what a new shopper actually gets. Does the agent buy anything during testing? No. The probe stops before payment and personal data. Who does the fixes? Helena drafts them and delivers them for your review. Your team approves what ships. ## Find out what an agent sees when it looks at your brand. Run a free scan. One-page brief, three fixes. [Get on the waitlist](#waitlist) [Read the Fortune 500 report →](/research/can-ai-agents-buy-from-the-fortune-500) ### You're on the list. Thanks for your interest in Agent Conversion Optimization. We will email you as soon as your onboarding spot opens.